During The Beijing Winter Olympics Semantic Network Analysis Of The Content Published By We Media

The 2022 Beijing Winter Olympics,as a sporting event for all mankind,has received a lot of attention.Social media,represented by Sina Weibo,has become a major platform for the dissemination of content related to the Beijing Winter Olympics.During the Beijing Winter Olympics,netizens have carried out rich discussions around the actual schedule,competition venue,participating athletes and other issues related to the Beijing Winter Olympics.Content published by communication subjects of different identities together constitute the final semantic network of the Beijing Winter Olympics.Based on the opinion leader theory,this paper takes Sina Weibo as the research carrier and uses web crawler technology to obtain microblog texts related to the Beijing Winter Olympics during the Beijing Winter Olympics,i.e.,from February 4 to February 20,2022,as research samples.It analyzes the overall presentation of topics of the Beijing Winter Olympics from the perspectives of disseminators and sources,and uses semantic network analysis.The overall semantic network of the topic of Beijing Winter Olympics is constructed,and the semantic networks of the three communication subjects,official authentication user,individual authentication user and ordinary user,are respectively constructed to test the differences between different communication subjects in the communication of the topic of Beijing Winter Olympics.And analyze the difference of emotional tendency among different communication subjects.Studies have found that the discussion of the media’s discussions on the Beijing Winter Olympics concentrated in the actual schedule of the Beijing Winter Olympics,and it is carried out around the competition items and contestants.The topic shows a positive emotional tendency macro.On the other hand,the official certification users,personal certification users,and ordinary users have different propaganda subjects.Reports and dissemination will be carried out,and personal certification users are concentrated on the theme of commercialization and entertainment,with profitable purposes,while ordinary users are mainly expressed personal emotions.The emotions,focus,and content of different identities and different positions have different blog posts,which builds the final semantic network of the Beijing Winter Olympics.Through the study of related content in Sina Weibo during the Beijing Winter Olympics,this study suggestion should first publish relevant information in time to respond to public concerns;secondly,prevent sports entertainment,and pay attention to the complexity and concealment of public opinion.Again,adapt to the characteristics of the new media platform,cooperate with stars and opinion leaders to spread,and give full play to the aggregation effect of traffic stars;in the end,inherit the Chinese culture and tell the story of Chinese stories.