Research On The Teaching Of "Network Marketing" Course Under SPOC Hybrid Mode

Network marketing is one of the specialized curriculum of E-commerce major in Laifeng County Secondary Vocational and Technical School of Enshi City,but the present network marketing curriculum are mainly based on the traditional network teaching mode,and there is still much room for improvement in its teaching methods and quality.Therefore,based on the present condition of the school,this study mainly probes how to use SPOC mixed teaching model and integrate online and offline teaching with evaluation to stimulate students to learning by themselves and improve their learning zeal.Findings based on existence,based on the SPOC teaching pattern,on the basis of referring to the internal and overseas research,the practice of Laifeng County secondary vocational school research.SPOC is a teaching model that unite online teaching,offline teaching and evaluation.The details of this paper will explore the teaching model suitable for secondary vocational and technical schools in Laifeng County by integrating the SPOC teaching mode with the middle class network marketing.According to the existent condition of students in the school,the teaching mode and teaching material design questionnaire survey and analysis were on the third-year students majoring in e-commerce,and the data were used to understand the students’ learning ardour for online marketing courses,the school’s learning situation and the teachers’ teaching model.Through questionnaire survey,literature research,interview and pilot study,students’ learning situation and acceptance were recorded and analyzed,and the teaching program was adjusted and amended from the three aspects of online learning,offline learning and evaluation.Finally,at the end of practical teaching,questionnaire survey was implemented on students,SPSS statistical software was used to analyze the differences before and after the conduction of SPOC mode,and the learning motivation of Grade 20 junior students majoring in e-commerce in Laifeng County secondary Vocational and technical School was obtain.