Research On The Optimization Of The Development Model Of Research And Study Tourism In The Scenic Area Of Nishan Holy Land In Qufu City

In recent years,cultural development has received great attention from all walks of life,and a new cultural boom has been launched nationwide to promote development with culture and strengthen the country with culture.As the country vigorously promotes the integration of culture and tourism and attaches importance to the country’s cultural development,study tours,with their dual functions of education and tourism,have grown to become a new growth point in the innovative development of the tourism industry and are receiving increasing attention.With the diversified development of the study tourism market and the diversified and high-level demands that researchers have begun to put forward for the study tourism market,the choice of the development model of study tourism has become the key to promoting the high-quality development of the study tourism market.This paper takes the study of the development mode of study tourism as the starting point,and takes the study tourism development mode of the scenic area of Nishan Sacred Land in Qufu City,Shandong Province as the research object.Firstly,the study tourism development and the existing study tourism development mode at home and abroad are sorted out and summarized,and based on rich literature analysis and empirical survey research,a combination of qualitative and quantitative methods is used to evaluate the study tourism development mode of the Nishan Sacred Land scenic area.In order to reflect the problems of the development model of the scenic spot more comprehensively,this paper,based on the analysis of the representative integration model of "tourism + culture + N" for the study tourism of the scenic spot of Nishan Holy Land,constructs an evaluation model of the development model based on ACSI from the perspective of tourists’ satisfaction,and uses SPSS to analyse tourists’ opinions on the development model of the scenic spot through measuring indicators.The model is based on the analysis of tourist satisfaction.Finally,on the basis of the analysis of the model construction,corresponding countermeasures are proposed for the problems of the development mode of study tourism in the scenic area of Nishan Holy Land to promote the high-quality development of the scenic area.Through the study,it is found that there are problems such as neglecting the diversified needs of tourists,inadequate cultural construction,weak overall innovation,single type of study activities,lack of multi-directional image of the scenic area and low marketing efficiency in the scenic area,etc.In response to the problems,this study proposes countermeasures: optimising the study tourism system,digging deeper into traditional culture in multiple directions;improving the study content of the scenic area,strengthening the innovative service The study proposes countermeasures: optimizing the study tourism system,deepening the multi-directional excavation of traditional culture;improving the study content of scenic spots and strengthening innovative services;deepening the new media marketing strategy and enhancing the fit between online and offline activities.