Study On The Participation Characteristics And Optimization Countermeasures Of Xi'an Sports Tourists

As the capital city of Shan'xi Province,Xi'an has an important role in the development of the national "Belt and Road".Because of its special geographical location,landform features,customs and customs,it is more suitable for the development of sports tourism.In the northwest,there is still a certain gap between the development of sports tourism in coastal cities and four seasons.However,in recent years,the governments of Shan'xi Province and Xi'an have actively responded to the national policy call,developed the strategic layout of the "tourism +" tertiary industry,innovated the brand effect of sports tourism,and blended ancient and modern times to bring new vitality to this ancient city.As the most intuitive people who can feel the change,Xi'an residents should extensively collect their development characteristics and focus,absorb the advantages of developed cities,and give play to the unique advantages of Xi'an,and finally establish a unique sports tourism classic brand in Xi'an to promote the economy.Culture develops better and faster.Through the use of literature data method,expert interview method,field survey method,questionnaire survey method,mathematical statistics method and other methods,the residents of Xi'an participating in sports tourism and sports tourism needs to study the city wall and Qinling mountains.In other places,the basic background,interest focus,and spending power of residents participating in sports tourism were investigated and analyzed to find out the characteristics and problems of Xi'an residents participating in sports tourism.The research results show that:1.The enthusiasm of Xi'an residents to participate in sports tourism is higher than that of teaching.However,due to seasonal and recreational reasons,residents are still relatively unfamiliar with sports tourism and have not formed scale.2.Sports tourism products are not innovative enough and do not have their own large brands.3.The attraction of the scenic spot is not enough to meet the consumption needs of tourists.4.After the large-scale events held in Xi'an,the follow-up efforts were insufficient,and there was no timely maintenance and publicity.5.The management department of the scenic spot is lagging behind in the management of sports tourism and related systems.6.The propaganda of sports tourism is not enough,and the information update is backward.In response to these problems,the suggestions for building a distinctive brand ofsports tourism in Xi'an and establishing a reasonable rules system to familiarize more residents and actively participate in sports tourism are as follows:1.According to the geographical and environmental characteristics of Xi'an,we should explore sports tourism resources and create quality projects.2.Enrich the sports tourism product system and improve the quality of sports tourism products.3.Enhance the attraction of the scenic spot to meet the consumer demand of tourists4.Stabilize and maintain the participating people after the end of the large-scale event,and establish a community of interest in a timely manner.5.Establish and improve the rules and regulations for sports tourism management mode and enterprise operation ma"nagement.6.Increase the propaganda of sports tourism and increase the popularity of tourism products.