Elaboration Of In-Depth Report:The Power Of Passion-Chao Yiwen’s Carrer Transformation Path As A Sports Media Professional

The development of the sports media industry in China has always been in a fluctuating early stage.In recent years,factors such as the fluctuations in domestic professional events,the suspension of global events due to the impact of the pandemic,and the media environment changes brought about by technological development have led to negative experiences for sports media practitioners in China in terms of job hunting and layoffs.However,at the same time,as the intersection of two emerging cultural industries in China-sports and media,the potential of the sports media industry has not been fully developed,and there are countless opportunities and possibilities in this industry in the future.With the return of various events after the adjustment of pandemic policies,the increasing awareness and grasp of technological development by the public,and the structural adjustments of related industries in China,sports media industry workers may usher in a new round of career development opportunities.Against this background,this article selects representative individuals with typical characteristics to explore the necessity,feasibility,and ways to achieve the transformation of sports media personnel.This article is divided into two parts.The first part is an exposition of works,which first introduces the development background of the sports media industry in recent years from multiple perspectives such as politics,economy,technology,and epidemic,and lists the involvement of emerging media platforms in the sports industry and transformation cases of domestic and foreign sports media personnel.Secondly,the phenomenon of the transformation of sports media work is summarized and analyzed through research in academia and the industry using the literature data method.The theoretical combing of the writing of in-depth reports on sports news and figures is also conducted,and relevant in-depth report articles are briefly evaluated.It then explains the origin of the topic,the reported object,and its typology,and introduces the preparation and interviewing process of in-depth reports in detail,including the formulation of interview plans and the collection and selection of interview materials.After completing the works,the narrative strategy and five news values are used to evaluate the in-depth report works.Finally,the necessity and feasibility of the transformation of sports media workers in the new era are proposed,and specific methods for creating personal IP to achieve transformation are provided.At the same time,insights and deficiencies during the entire work creation process are shared,and it is believed that the growth of sports media workers in the development of the times is a continuous learning journey.The second part is the main body of the in-depth report,which selects Chao Yiwen as a typical interviewee.Through the form of in-depth character report,using a time-connected narrative structure,a combination of synchronous and accelerated descriptions,it observes from a global perspective Chao’s ups and downs in her career,from a rising star journalist to facing the platform collapse with no way out,to twice transforming but repeatedly suffering setbacks due to the pandemic,and finally becoming a creator on a video platform.At the same time,it interweaves descriptions of the industry’s development background and trends at various choice points,demonstrating the challenges and perseverance of contemporary young sports media workers.To depict a practical picture for sports media workers in their career transformation,the article suggests they should identify their professional positioning,tap into their own skill strengths,and follow the development trend of technology and the times,in order to become the backbone of China’s sports media industry in the new era.