Research On Countermeasures For The Development Of RV Tourism In Jilin Province

With the rapid development of social and economic development,consumption upgrade,transportation gradually improve,tourism development is growing,travel methods are also more diverse.In addition,the new crown epidemic makes people more inclined to travel on their own while the camping industry is booming,people’s demand for RVs is increasing,and RV travel is becoming more and more popular.Caravan is a kind of car that can be moved and equipped with sleeping gear and necessary living facilities for travel and camping,with more freedom and convenience.In recent years,China has introduced policies to support the development of caravan tourism,accelerating the pace of development of caravan tourism.Compared with the mature foreign RV tourism market,the development of RV tourism in Jilin Province is still in the initial exploration stage,and the planning and construction of RV campgrounds,RV rental and marketing still need to be improved.The state strongly supports the development of RV tourism and the construction of RV campsites,which ushers in a great opportunity for the development of RV tourism in Jilin Province,and the introduction of the "Implementation Opinions of the People’s Government of Jilin Province on Promoting the High-Quality Development of Rural Tourism" has further promoted the development of RV tourism in Jilin Province.Jilin Province belongs to the temperate continental monsoon climate,with four distinct seasons,high forest coverage and abundant tourism resources.As China’s vacation system continues to improve,providing basic protection for the development of RV tourism;Jilin Province residents per capita disposable income in the "Thirteenth Five-Year Plan" period increased year by year,providing the economic basis for the province’s tourists to carry out RV tourism,RV tourism in the above two factors to get a broader space for development.This paper analyzes the current situation of RV tourism development in Jilin Province through telephone inquiries,field research,and literature review,and designs questionnaires based on the current situation of RV tourism development in Jilin Province,analyzes the RV tourism market in Jilin Province based on the survey results,and attempts to explore the constraints to the development of RV tourism in Jilin Province as well as strategies that are beneficial to the development of RV tourism in Jilin Province.In view of the above issues,the main research contents of this paper are the current situation of RV tourism development in Jilin Province,analysis of the RV tourism market in Jilin Province,and countermeasures for RV tourism development in Jilin Province.According to the contents of the study,the following conclusions are drawn.(1)The state encourages the development of caravan tourism,with many favorable policies to escort.Jilin Province has good highway accessibility,rich ecological resources tourism,and the income of urban and rural residents has been increasing year by year,laying the foundation for the development of RV tourism.However,the service system of RV tourism in Jilin Province is not yet complete,such as the small number of RV campsites,imperfect related supporting facilities and asymmetric information,which seriously hinder the development of RV tourism in Jilin Province.(2)Among 806 respondents,220 people were "very interested" in RV tourism,and 470 people expressed "willingness to try" RV tourism,which initially predicts that RV tourism in Jilin Province has great development space and potential;based on the market survey results,it is determined that The potential consumers of RV tourism in Jilin Province are people aged31-40 with medium income and higher education level,who like to do RV tourism with their families for the purpose of relaxing and enjoying the scenery;their favorite activities around RV campsites are hiking and sightseeing;more than 90% of the people hope that the average daily consumption of RV tourism in Jilin Province is 200-600 RMB;they prefer 4-7 days of RV tourism trip.Based on this,the product development strategy and marketing strategy of RV tourism in Jilin Province are determined.(3)According to the theory of tourism system and combined marketing theory,we propose to improve the service system of RV tourism in Jilin Province,promote the standardization of RV campground construction and strengthen marketing propaganda.