The Current Situation And Countermeasures Of College Students’ Consumption Behavior

Consumption is a social activity of human survival and development, consumer behavioris to reflect the economic health of a country’s economic health and everyone, determines thevalue orientation of the individual College students as a special consumergroups, their consumption behavior is highly representative, represents the hope of thenation and the future of the country.Therefore, study on the analysis of the present situation ofthe current consumer behavior of college students, digging out the problems and causes of itsexistence, and through the establishment of when students self-education, family education,school education, social education and guide students to form a rational consumer behavior,for college students to establish the correct values, has important theoretical and practicalsignificance to promote college students’ all-round development and social development.This article begins with the concept of consumption behavior of college students, fromthe four parts are discussed:The first part defines the scientific concept of consumption behavior of Collegestudents.According to the connotation of consumption, consumer behavior, consumerbehavior of college students the connotation of Intensional Logic Structure of the currentcollege students’ consumption behavior of the necessity, put forward the research emphasisand problems.The second part of the investigation and analysis of the current situation of CollegeStudents’ consumption behavior.The investigation was summarized in this paper, from theaspects of questionnaire design, research object, research methods in detail, and show how thecurrent status of consumer behavior of college students; secondly, based on the current statusanalysis of consumer behavior of college students, summarizes the common misconceptionsof current college students’ consumption, consumption structure, consumption psychologyand consumption; finally, through the current consumer behavior of college students statusdisplay, main problems of university students’ consumption behavior. The third part through the analysis of the current situation of College Students’consumption behavior, summarized related causes of College Students’ irrationalconsumption.Mainly from the characteristics of university students, family environment,school environment and social environment impact analysis.The fourth part discusses countermeasures to construct the rational consumptionbehavior of College students.Concrete from the students themselves, family, school andsociety in four aspects to discuss, self-education and guide is fundamental, family, school andsocial education and guidance is an important assistant, multi-pronged approach, to solve theexisting problems of consumer behavior of College students.