| In recent years,the consumption market of ice and snow sports tourism is developing rapidly with the strong support of macro-policies and capital in China.Beijing Winter Olympic Games held in 2022 will bring new historical opportunities for the development of ice-snow sports tourism consumption market in Beijing-Tianjin-Hebei region.High quality and diversified ice and snow sports tourism resources and a large number of potential consumers are the two advantages of in Beijing-Tianjin-Hebei region.How to create a new economic growth point and realize the healthy value of ice and snow sports tourism has become the main problem of the related industries of Beijing-Tianjin-Hebei region.On the basis of literature,investigation,mathematical statistics,this paper makes an analysis of the whole situation of ice and snow sports tourism consumption as well as the basic situation,consumption characteristics and influencing factors etc.of the tourism consumers in Beijing-Tianjin-Hebei region,summarizes the basic characteristics of consumption behavior and restricting factors of the regional ice and snow sports tourism consumers in Beijing-Tianjin-Hebei region and generalizes the research conclusion of the regional ice and snow sports tourism consumption behavior as follow:1.In recent years,the market of ice and snow sports tourism has developed rapidly in Beijing-Tianjin-Hebei region.however,the whole market lacks a overall planning.The professionals fall short and the specialization degree is low.The quantity and quality of ice and snow sports tourism products are at a low level.The hardware facilities about ice and snow sports tourism do not match the market development speed.2.There are obvious differences between the motivation of ice and snow sports tourists and that of the ordinary tourists in that the former have stronger motivation of relaxing body and mind,promoting communication and experiencing nature.Young and middle-aged tourists hope to expand their horizons and increase communication through ice and snow sports tourism,and can be more interested in participating in tourism activities.Family tourists mainly aim at health care,entertainment and leisure.3.The popularity of scenic spots and marketing efforts have the greatest impact on tourism consumers' decision-making.Consumers mainly understand travel information through network platform,recommendation of their relatives and friends and travel agencies.However,traditional rad io,newspapers and magazines have less impact on the travel information dissemination.4.From the perspective of tourist structure,the regional consumers of ice and snow sports are mainly young and middle-aged people,while the consumers from other provinces and cities also occupy a certain proportion,showing the characteristics of diversification.There is no obvious gender tendency.Most consumers have higher education background and come from all walks of life.5.As for choosing the way of traveling,ice and snow sports tourists prefer to travel with their families,relatives,friends and colleagues.Self driving has become the first choice of traveling.In terms of travel frequency,most tourists tend to travel 1-2 times a year.The average annual travel times of regional consumers are greater than those of other provinces.6.The tourism expenses of tourists in Beijing,Tianjin and Hebei vary according to their income,education,occupation and the distance to the tourism destination.The consumption of tourists from Beijing and other provinces is the highest,followed by Tianjin and Hebei.The higher the annual disposable income is,the more people spend in tourism,and the higher the frequency of people travel with.7.In terms of evaluation behavior,tourists are more satisfied with natural scenery and folk culture tour than with entertainment,shopping,services and the infrastructure about transportation and catering in scenic spots.Most tourists want to experience different types of ice and snow sports tourism activities. |
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