| The national sports tourism demonstration base is an important carrier for the integrated development of sports tourism,which plays an important role in enriching sports tourism experience,expanding sports tourism market and meeting people’s sports tourism needs,and the country attaches great importance to the construction of demonstration zones.In order to further understand the development of national sports tourism demonstration zones and better promote the development of demonstration zones.This paper uses literature method,fieldwork method,interview method,questionnaire method,case analysis method and mathematical statistics method to investigate the national sports tourism demonstration base——Yang Shuo Yu Long River Leisure Sports Tourism Resort in Guilin City as a case study.And interviews were conducted with relevant personnel.The current situation and problems of sports tourism development in the resort area are analyzed.The choice of the development path was proposed for the Yu Long River Leisure Sports Tourism Resort by synthesizing the theories related to sports science and tourism,aiming to provide reference for the national sports tourism high quality development.The results of the study are as follows:1.Yu Long River Leisure and Sports Tourism Resort Development Foundation(1)Yu Long River leisure sports tourism resort area has good resource advantages.Natural sports tourism resources are unique,with abundant mountain,water and air resources;humanistic sports tourism resources have a strong foundation,with traditional sports festivals and modern sports events laying a solid foundation for the development of the Yu Long River Leisure Sports Tourism Resort.(2)The Yu Long River Leisure Sports Tourism Resort is rich in sports tourism products.The resort is divided into five major sections: Yu Long River Scenic Area,Flying Over the Clouds Surprise Park,Bergkem RV Camping Park,Yang Shuo Yan Sha Air Sports Camp,and Onsei Feilada Rock Climbing and Slalom Base,which provide customers with sports tourism experiences such as large-scale events,fashion sports,mountain outdoor sports,air sports,water sports,and ethnic sports.(3)The five operation modes of sports tourism in the vacation area were constructed.It has built a sports tourism development model with "government + company + residents" as the main body;an embedded sports tourism development model with tourism resources as the carrier;a diversified sports tourism development model with industrial integration as the grip;a branded sports tourism development model with sports events as the theme;and a protected sports tourism model with ecological environment as the priority.The development mode of sports tourism with the priority of ecological environment.2.Key issues in the development process of Yu Long River Leisure and Sports Tourism Resort.The main manifestations are: the scenic spots are scattered and not concentrated,single product items;regional planning and market management is not standardized;tourists’ sports tourism participation is not strong,sports tourism publicity is weak;lack of composite talents,not built intelligent network system and a series of problems.3.Yu Long River leisure sports tourism resort development path selection.(1)Reasonable planning of the spatial planning layout of sports tourism scenic development,strengthen the cooperation among scenic spots;make full use of the advantages of good resources,take government policies as a guarantee,protect the ecological environment as the first priority,optimize the scenic development environment.(2)Taking innovation development as the guide,integrating multiethnic characteristics development,constantly upgrading and developing sports tourism products and projects,promoting novelty;strengthening cooperation with universities,introducing sports tourism integration talents;precisely positioning the development direction of leisure sports tourism in the Yu Long River,innovating leisure sports tourism development lines and driving the development of related industries.(3)Actively connect with world-class tourism cities,hold international events,and strengthen the promotion of leisure and sports tourism;build an intelligent scenic service system to meet the diversified needs of tourists. |
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