Research On The Optimization Path Of Ideological And Political Education Work In Colleges And Universities From The Perspective Of Media Convergence

The ideological and political education work of colleges and universities plays an important role in shaping the new pattern of mainstream public opinion.Improving the construction of the communication system of ideological and political education work in colleges and universities is of special significance to the ideological and political education work of colleges and universities.Since entering the new era,the society has shown the characteristics of a high degree of informatization.The demand for information in the rapid development of society has become stronger and stronger,and high-density information is also constantly showing its strong influence.The high demand for information and the development and application of new technologies have promoted the integration of the in-depth development of communication media,greatly impacted the dissemination of ideological and political education in traditional colleges and universities,and also provided infinite possibilities for the dissemination of ideological and political education in colleges and universities in the new era.In the face of the development trend of the media under the new situation,only by fully grasping the law of ideological and political education and the development of media convergence in colleges and universities can we seize the opportunity to meet the challenges,make the media convergence available to me,improve the media system,optimize the work path,and cultivate qualified young people in the new era.Taking media convergence as the starting point,taking Marxist communication theory and General Secretary Xi Jinping’s relevant exposition on ideological and political education as the cornerstone,it mainly discusses how to effectively use the advantages of media convergence to promote the innovation and optimization of college students’ ideological and political education under the background of media convergence.Understand the current situation and the needs of teachers and students,and grasp the existing problems,so as to solve problems,overcome challenges and seize opportunities.Firstly,it puts forward that the ideological and political education work in colleges and universities from the perspective of media convergence should adhere to the principles of unity between the Party’s leadership and ideological and political development,unity between explicit and implicit education,unity between unitary dominance and inclusiveness of diversity,and unity between instrumental rationality and value rationality.Adhere to the combination of online and offline education,pay attention to the free and comprehensive development,understand the characteristics of media convergence and communication,attach importance to students’ main position and resolve the adverse influence of media convergence,strengthen the idea of ideological,political and humanistic care,Furthermore,it points out that such work needs to promote the whole-process integration,full-length integration,holographic integration and full-staff integration through media integration in the organizational integration,content integration,technology integration and main body integration in the collection,production and communication end,so as to build a sound communication media system of ideological and political education work in colleges and universities.So as to build a sound media system for the dissemination of ideological and political education work in colleges and universities,achieve the effect of full-effect integration of communication and education,and systematically improve the effectiveness of ideological and political education work in colleges and universities.