Research On The Path Of Network Ideological And Political Education Under The Media Convergence Communication Pattern

In the practice of ideological and political education in colleges and universities,the use of new media has become a very common phenomenon.With the continuous integration of media technology,the media form continues to evolve,and the huge wave of media integration is sweeping away,and the concept of the fusion media has emerged.Under the general trend of media integration and development,how to promote the ideological and political education in colleges and universities to be highly innovative and integrated with new media is related to whether ideological and political education can adapt to the development requirements of the new era,whether it can keep pace with the times,and enhance the sense of the times and attractiveness.This paper is divided into four parts: introduction,the definition of the concept of the media convergence and the overview of the theory of acculturation,research on the application of new media in ideological and political education in cyberspace,and exploring the path of ideological and political education under the media convergence communication pattern.First of all,in the introduction part,the author briefly explains the origin of the research,studies the significance and combining the domestic and international research results on the media convergence and ideological and political education in cyberspace.Then the author puts forward the research ideas and methods.Secondly,from the horizontal dimension,the author defines the concept of the media convergence and summarizes its main features.From the vertical dimension,the author traces the occurrence and development of the theory of acculturation,and puts forward its theoretical enlightenment on the study of the path of ideological and political education under the media convergence communication pattern.Thirdly,relying on the questionnaire survey and case interviews,comprehensive and in-depth analysis of the useful experience and weak links of colleges and universities using new media to implement ideological and political education under the media convergence communication pattern.At the end of the thesis,a path to strengthen the dissemination effect of network ideological and political education under the background of media communication is proposed.In terms of content,through the " rhombus embedded","diamond refraction”,and “interactive immersive” development of integrated educational content,a “resonant” network culture in a multi-media form can be created,which enhances the content of online ideological and political education competitiveness.In terms of discourse,it bridges the gap between the two sides of the network of education and promotes the roots of mainstream discourse while using interactive and life-oriented discourse to enhance the affinity and appeals to the media construction of the subject of ideological and political education.In terms of main construction,improving the media literacy of educators should be the priority.A team of collaborative education inside and outside the school should be established.Finally,in terms of platform construction,it's essential to innovative and integrate education medium,focusing on optimizing the campus WeChat,Weibo and mobile media platforms,and constructing a new network of ideological and political education media and the ability to cross-platform narrative.