A Comparative Study On Gender Images In The News Reports From Internet Media In New Media Era Based On Cultivation Theory

With the introduction of feminism,feminism,egalitarianism,and other concepts into China,topics such as equality between men and women and opposition between men and women have gradually emerged in China’s Internet public opinion field.Internet news reports play an important role in guiding public opinion,and their portrayal of men or women will affect the public’s views and attitudes towards people accordingly in real society.This study takes The Paper’s Weibo official account as an example to explore the portrayal of gender images in Internet news reports and analyzes the cultivation impact of online news reports on the public.There are five chapters in this research.Chapter 1 introduces the research background,research questions,research significance,and research methods of this paper,and summarizes previous research on the Internet news in the new media era,and the portrayal of media gender images.Chapter 2 collects information from The Paper’s Weibo official account in 2021,selects 579 samples through keywords,conducts coding analysis of 7 dimensions and 35 subcategories,explores how Internet news reports portray gender images,and finds the reasons for the differences in the portrayal of gender images from social and historical perspectives.Chapter 3 conducts a questionnaire survey on the public,analyzes their cognition and views on gender images in Internet news reports,and analyzes the impact of Internet news reports on the public’s cognition of gender images.Chapter 4 puts forward suggestions for promoting gender equality between men and women based on the portrayal of gender images in Internet news reports.Chapter 5 summarizes this paper and points out its shortcomings.