Study On College Students’ Political Identity Education Under The Background Of Big Data

The political identity education of college students shoulders the important mission of cultivating socialist builders and successors,which is related to the growth direction of college students and the stable development of China’s politics.The development of political identity education is closely linked to the pulse of the times,big data as a new technology and emerging value resources are widely used in various fields,the era of big data quietly arrived,creating opportunities for the innovative development of college students’ political identity education.Based on this,in order to adapt to the new situation and new requirements of college students’ political identity education under the background of big data,promote the integration of big data thinking concepts,information resources and technical methods into the political identity education of colleges and universities,and innovate the educational concepts,contents,methods,carriers and mechanisms,which has become an important topic facing college students’ political identity education.This paper focuses on the political identity education of college students under the background of big data,organically combines literature research,questionnaires,comprehensive research and other methods,explores the theoretical and practical problems of college students’ political identity education under the background of big data,and proposes an optimization path by clarifying the connotation,analyzing the current situation,gaining insight into the problems and causes.Firstly,starting from the concepts of big data,college students’ political identity education,etc.,this paper analyzes the actual situation of college students’ political identity education under the background of big data,including macro environment changes and micro situation changes,as well as the opportunities and challenges brought by big data to the development of college students’ political identity education.Secondly,through in-depth and meticulous investigation,it is found that there are still deficiencies in the compatibility of educational content,the innovation of educational methods and methods,the ability of education teams,and the application efficiency of network carriers under the background of big data.The root cause lies in the fact that the content,methods,teams and guarantee mechanisms of college students’ political identity education under the background of big data are difficult to adapt to the development requirements of new conditions and new technologies.Finally,on the basis of a comprehensive analysis of the problems and causes,the optimization path of college students’ political identity education under the background of big data is proposed,starting from the four dimensions of optimizing content supply,innovating methods and methods,strengthening team building,and improving the guarantee mechanism,promoting the integration of characteristics such as accurate portrait,intelligent prediction,and interconnection and sharing of big data with various elements of political identity education in the process of practice,so as to empower the innovation and development of college students’ political identity education.