Research On The Driving Force Of Tourism Development In Olympic Water Sports Town In Rizhao City

As a new situation of "sports +" integration,sports tourism has shown vigorous vitality and vitality at present,and with the support of various national policies and the encouragement of local governments,sports towns with different types and functions have emerged as the times require.Rizhao Olympic Water Sports Town,as the first batch of sports and leisure characteristic towns built in the country,relies on its own advantages in marine resources,actively develops water sports projects,and was successfully elected as the first batch of sports and leisure characteristic town model points in 2017,and has successively won the titles of "China Sports Tourism Boutique Scenic Area" and "Shandong Sports Tourism Demonstration Base",standing out among many sports towns.With the past of the epidemic,the state has vigorously advocated promoting consumption and promoting the resumption of work and production,and sports towns have become the best choice to meet people’s travel needs,participate in sports activities,and enjoy their bodies and minds.As a key stage in the development of sports town,this paper analyzes the driving force of tourism development of sports town,studies the components of the driving force and comprehensively evaluates it,and puts forward optimization strategies according to the conclusions and actual situation,which is of great significance for the sustainable development of the town in the future.The main research of this paper is as follows:(1)Based on the results of relevant research and field research of the previous past,this paper constructs the driving force evaluation system of tourism development in Olympic water sports towns,which mainly includes four standard-level indicators,including four standard-level indicators,as well as 7 first-level indicators and 19 secondlevel indicators.(2)The results of data processing on the weights of each index of the evaluation system are as follows: the foundation of small town sports tourism development(0.6828)has the highest weight in the index criterion layer,followed by small town sports tourism resources(0.2421),small town sports tourism management(0.0523),and finally the small town sports tourism communication channel(0.0228)has the lowest weight,indicating that the development foundation plays a major role in promoting the development of Olympic water sports town.Among the project-level indicators,economic support(0.3210)and tourism resources(0.2421)had the highest weight,followed by policy support(0.2197),improvement of related service industries(0.0901),town tourism management(0.0523),transportation convenience(0.0520),and small town sports tourism communication channels(0.0228),which indicates that policy support and perfect supporting service business play an important role in the development of small towns.(3)Based on questionnaire survey,data collection and field research,the comprehensive score of the driving force of tourism development in the Olympic Water Sports Town was calculated as S=4.4568,which was at the high-quality level,indicating that the driving factor of the town played a large role,but some specific links need to be further optimized.According to the survey results and the actual situation,in view of the future development of the town,an optimization proposal is put forward to increase product diversity,innovate and develop products,use the influence of the Internet,increase the intensity and channels of communication,pay attention to the introduction and training of talents,and improve the degree of market standardization.