Research On The Industrial Development Of Guangxi Beihai Football Winter Training Base Based On Diamond Theor

The football industry has become a hot sunrise industry under the background of comprehensively deepening China’s football reform.In order to fully implement the guiding ideology of the "Chinese Football Mid-and Long-Term Development Plan" and the "National Football Field Facilities Construction Plan(2016-2020)",Beihai City,Guangxi has deepened the reform of the football management system,and accelerated the promotion of the football field with "Football Winter Training" as an important starting point The construction and development of the football winter training base industry has made the football winter training base industry a " leader" in the football industry in Beihai.Beihai,Guangxi is a national-level campus football pilot city and is known as the"Guangxi Football City".Relying on the unique environmental and climate advantages and football field resources,under the mode of government guidance and private capital operation,there are 13 football winter training base enterprises in Beihai city to carry out "football winter training" business externally.Throughout history,the Beihai Football Winter Training Base has experienced 23 years of industrial development.Not only can it provide winter training teams with accommodation,catering,training,and competition one-stop winter training services,but also the industry has formed a development characteristic and development model with Beihai characteristics..With more and more football winter training teams stationed in training,the development scale of the Beihai football winter training base industry is expanding day by day.Beihai has therefore become the youth training base of the Chinese Football Association,known as the "cradle of Chinese football" and the "largest youth football training base in the country." Based on the diamond theory analysis,the production factors of the Beihai Football Winter Training Base in Guangxi are in good conditions.The industry has huge market demand,competition in the same industry and relevant supporting industry conditions are basically available,and the industry has received high attention and policy support from the government.This article uses literature method,interview method,field survey method and questionnaire survey method and other research methods,based on the Porter diamond model theory,taking the development status of Guangxi Beihai football winter training base industry as the research object,in-depth understanding of the current Guangxi Beihai football winter training base industry Based on the development status of the six major elements,analyze the characteristics and development models of the North Sea football winter training base industry,summarize the advantages and disadvantages of the North Sea football winter training base industry,and then propose targeted designs for enhancing the industrial competitiveness of the North Sea football winter training base The plan and content have important practical significance.Based on the diamond theory,a systematic analysis of the status quo of the industry development around the six major factors affecting the development of the Beihai Football Winter Training Base found:First,the Guangxi Beihai Football Winter Training Base industry is centralized,specialized,rooted,networked,Distinctive features such as seasonality.Second,the Guangxi Beihai football winter training base industry has formed three development models:enterprise integration,business integration,and technology integration during the development process.Third,Guangxi Beihai football winter training base industry has the following advantages in the development process:relying on the development of characteristic resources to develop the football winter training base industry;government guidance,enterprise participation,market operation;strong leader,supplement chain,and cluster.Seize market opportunities and promote the development of business integration;fourth,Guangxi Beihai football winter training base industry has the following disadvantages in the development process:low specifications of the football winter training base;obvious contradictions in market demand;shallow development of industrial integration;homogenization of base enterprises The phenomenon is serious;the vicious competition among peers is obvious.In view of the current situation of the development of the Beihai football winter training base industry in Guangxi,plans and contents are formulated to enhance the industrial competitiveness of the Beihai football winter training base.The specific content mainly starts from three levels.(1)Enterprise level of football winter training base:upgrade files,differentiated development,and strengthen cooperation.(2)The industrial cluster level of the second football winter training base:highlighting the brand,emphasizing culture,and expanding the cluster effect;(3)The government regulation level:improving the system and standards to promote industrial development.