Investigation And Research On The Use Of The WeChat Public Platform Of "Inner Mongolia Daily" (Mongolian Version) By College Students In Inner Mongolia

With the development of social economy and the deepening of media integration,“Inner Mongolia Daily” has changed the way of communication and reporting,served the public conveniently and quickly through wechat public platform.From the beginning of its establishment,the platform has been popular among college students with its advantages of serious news content,attractive reports on culture,art and life services,rich content and reasonable editing.By investigating the use of The wechat public platform of Inner Mongolia Daily(Mongolian edition)by college students in Inner Mongolia,we can have an in-depth understanding of the use of the platform by college students and provide reference for the related research on the use of new media products by college students in Inner Mongolia.Based on the communication and the use and satisfaction “theory as the foundation”,combined with the data statistics and interview,questionnaire survey,in the form of electronic questionnaires to collect in Inner Mongolia university students in colleges use the platform of the relevant data,objective summarize characteristics and needs of the students use the platform,summarizes the advantages and disadvantages and the use of reason of platform.This paper consists of introduction,chapter 1,Chapter 2,Chapter 3 and conclusion.The introduction introduces the research object,the previous research,the basis of the topic selection,the function and the research method.The first chapter describes the development of the platform,the form of the report content and the situation of the audience,and analyzes some works with high clicks.The second chapter analyzes the basic situation of questionnaire survey and the basic information,use situation,use attitude and use requirements of college students who participate in the survey.The third chapter analyzes the reasons why college students in Inner Mongolia pay attention to this platform and the advantages and disadvantages of this platform.Conclusion This paper summarizes the use situation,attitude and requirements of the platform among college students in Inner Mongolia as well as the reasons why they pay attention to and do not pay attention to the platform,as well as the advantages and disadvantages of the platform,and puts forward some suggestions to improve the public contact rate of college students.