Research On The Development And Promotion Of Rizhao Harbor Study Tour Product

Study travel is one of the fast-growing tourism industries and an effective way to improve the comprehensive quality of primary and secondary school students.Since 2013,the state has issued a series of policy documents related to study travels,vigorously promoting the development of study travels.At the same time,the study travel market demand growth,catalyzing the study travel product updates and upgrades.In the 21 st century,the construction of a strong marine state,the ocean has become an important path for China to achieve modern development;Shandong Province has put forward the goal of a strong marine province,and has implemented port development plans in coastal port cities one after another.With the implementation of the strategy of strengthening the country by sea,marine study travel has gradually emerged.Rizhao port relies on the rich natural and humanistic tourism resources,to primary and secondary school students as the market,and actively explore the study travel product development,the initial formation of the harbor study travel activities with certain characteristics.In order to give fuller play to the practical education value of Rizhao seaport resources,the thesis takes Rizhao port as a research case and examines the development and enhancement paths of Rizhao seaport research trip products from the perspective of primary and secondary school students’ research trip needs.Based on the RMP model framework,the thesis uses the activity-centered curriculum theory and Taylor’s principle theory,and through literature research,fieldwork and questionnaire surveys,the research trip products of Rizhao seaport are studied,and the three aspects of Rizhao seaport research trip resources(R),market(M)and products(P)are analyzed in depth.Combining the market demand and the principles of Rizhao seaport study travel product development,we finally determine the theme of Rizhao seaport study travel products,develop and design corresponding study travel programs for different levels of elementary,middle and high schools,and propose strategies for the enhancement of Rizhao seaport study travel products.Through investigation and research,the thesis draws the following conclusions.(1)Through literature analysis and fieldwork method to analyze Rizhao seaport research trip resources(R),it is found that Rizhao seaport is rich in natural and humanistic resources in a coordinated ratio,and has the advantages of resources for research trip course development.(2)Through the questionnaire survey and data analysis method to obtain the satisfaction and demand of primary and secondary school students for Rizhao seaport study travel products,the market(M)was analyzed and found that Rizhao seaport study travel market has a large potential.(3)Using the activity-centered curriculum theory and Taylor’s principle in combination with the questionnaire survey to analyze the existing study travel products(P),it was found that there are problems such as single types of products,sparse types,inadequate use of resources,and curriculum content not forming a system.(4)Combining the results of the questionnaire survey and following the principles of safety,education,subjective development and students’ needs,a comprehensive development of the Rizhao seaport research and study theme course was developed.The course for the majority of primary and secondary school students,Rizhao seaport as the core,the radiation of the surrounding scenic spots,gardens,to "learn the sea to sail,giant port to build a dream-the Eastern bridgehead Rizhao seaport study travel" as the theme of the study,using modular settings,including "not forgetting the original heart,lighthouse leading,scientific construction of the port,the giant port to explore the mystery of the harbor,the harbor children,the harbor newborn" 6major curriculum series a total of 33 kinds of project design.For the different sections of student learning and psychological changes,design three different sections of elementary school,middle school,high school research travel products.Finally,the thesis discusses strategies to improve the study travel products in Rizhao seaport,and proposes countermeasures such as "constructing a system to improve study services","collaborating with departments to improve the guarantee mechanism" and "strengthening characteristics to further integrate study resources".