Research On The Phenomenon Of Internet Celebrity Li Ziqi Based On Field Theory

In the burgeoning wave of short videos,Li Ziqi used food to tell Chinese stories,making the Internet reverberate with the smell of fireworks,and quickly became a food phenomenon.However,this Internet celebrity who took root in the local area and was officially recommended,chose to stop because of the gap with the capital side,and had to sigh the undercurrent of the short video industry.The ebb and flow of Li Ziqi’s development process is the epitome of the iterative development of short video internet celebrities.Therefore,based on Bourdieu’s field theory,this thesis makes an in-depth analysis of the generation logic of Li Ziqi’s phenomenon and the stop-change event,in an attempt to present the changing picture of the food blogger industry.The thesis is mainly divided into six chapters,the main structure is as follows:The first chapter is the introduction part.This chapter mainly gives an overview of the concept,development and research situation of "Field Theory","Internet Celebrity Phenomenon" and "Li Ziqi",and also presents the research ideas,research methods and innovations of the thesis.The second chapter is "’Field’: The Relational Logic of Li Ziqi’s Phenomenon".This chapter mainly analyzes the generative logic of Li Ziqi’s phenomenon from the three dimensions of "media","culture" and "environment",and analyzes various relationships in the field.Among them,the media part focuses on the transformation from traditional media to new media,and the cultural part focuses on the influence of Shu culture,food culture and Yi culture contained in the phenomenon of Li Ziqi.The third chapter is "’Capital’: Opportunities and Challenges of the Li Ziqi Incident".This chapter mainly analyzes the capital power that Li Ziqi borrowed in the process of becoming famous,and Li Ziqi’s promising and promising under the impetus of capital.Capital includes social capital,economic capital and cultural capital.Capital is always profit-seeking,and the Li Ziqi’s stoppage incident is just the helpless resistance of the confrontation between creativity and capital.The fourth chapter is "’Habitual’: The Mechanism of Li Ziqi Phenomenon".This chapter mainly from the perspective of actor Li Ziqi,communication audience and media function,etc,to cut into the habit forming mechanism of Li Ziqi phenomenon and its action mechanism.Among them,from the awakening of women’s status to the return of the creator’s subjectivity,from the emotional dependence of the audience to the exploration of the hidden functions of the media,all further strengthen the mechanism by which Li Ziqi can become a phenomenon.The fifth chapter is "Short Video Wave: The Creation Practice of’Gourmet Internet Celebrity Growth’".Based on Bourdieu’s field theory and a comprehensive analysis of Li Ziqi’s phenomenon,this chapter believes that everyone in the short video wave can become an internet celebrity,thereby presenting the personal creation results of "Gourmet Internet Celebrity Growth".At the same time,this chapter will also strengthen the short video operation ideas and rules of food net red.The sixth chapter is the conclusion,which is mainly to make a comprehensive analysis of the compositional experience,lessons and personal creative practice of Li Ziqi’s phenomenon under the field theory.Finally,it is emphasized that the creative side should strengthen internal strength and use external force carefully,and the capital side should focus on highlighting the "unity of double effects".The final appendix contains the shooting outline of the personal work "Gourmet Internet Celebrity Growth",including the description of the design of the work,the basic outline of the work,the structure of the work and the shooting content,as well as the script and its interview content.