From The Perspective Of Field Theory Short Video Content Created By Young Entrepreneurs Returning To Their Hometowns

The development of short video started from Kuaishou in 2011,and now it has entered a precipitation period,and the short video + model is opening up more possibilities.Rural short videos attract fans and realize the development of goods with the help of live broadcasts,which are becoming a new entrepreneurial tool for young entrepreneurs returning to their hometowns in the new era.Taking field theory as the main body to study the short video content production of returning entrepreneurial youth,it is helpful to understand content production from the perspective of capital and habits from a systematic perspective,and provide some thinking directions for the subsequent research on content production of returning entrepreneurial youth.Based on field theory,this study adopts the methods of content analysis and in-depth interviews,and uses conceptual tools such as "capital","habits" and "field" to explore how individual actors,that is,young entrepreneurs who return to their hometowns enter the short video field and the action logic of content output in the short video field.In the first part of the article,the reasons for returning entrepreneurial youth entering the short video field are analyzed from the perspective of capital and interview content,and the impact of the addition of returning entrepreneurial youth on the reshaping of the short video field is also analyzed;The second part analyzes the mechanism of content production for young entrepreneurs returning to their hometowns from the perspective of capital.Cultural capital,economic capital,social capital,and symbolic capital play different roles in improving the mechanism of short video content production;The third part analyzes the "old habits" inherited and the "new habits" formed by young entrepreneurs returning home from the perspective of habits,especially the process of habit shaping and the content production characteristics after habit shaping;The fourth part analyzes the logical relationship between the interwoven spatial ecology of fields and the production of rural short video content created by returning youth from the perspective of fields;The fifth part is a comprehensive analysis of the previous content production,analyzing its problems in content production from a field perspective and proposing suggestions.The study found that young entrepreneurs who returned to their hometowns relied on the capital accumulated in the old field and their continued habits to produce content in the short video field.Although not dominant,these short videos portray a rustic rural image.Innovation:1.The main body of the research focuses on young entrepreneurs who return to their hometowns,so as to increase personal income and drive others to become rich.2.The influencing factors of content output are explored from the perspective of field theory,and it has a systematic perspective.