Digital Emotional Practice In Generation Z’s "Short Video" Media Behavior

All human activities in a mediated society are more or less contaminated with the logic and characteristics of the media.Emotional activities in short videos are based on the digital situation and are hidden in the physical and mental touch behind the media practice.As a communication landscape that can be seen everywhere,the irresistible charm of short videos lies in their emotional attributes.Content,form and powerful social functions can all stimulate emotional experience.Emotions have also become a core element in the practice of short-form videos,affecting the characteristics of the entire practice of short-form videos.With the help of the media practice paradigm,we can explore the flow,dynamic mechanism and presentation of emotion in the process of short video.The paradigm of media practice is based on all loose and open relationships between media use behaviors,and is a research paradigm to understand the role,function,and habitual behavior of media in human daily life.It goes beyond the study of media texts and media political and economic elements,and analyzes the organizational elements of practical behavior,revealing the internal situation of the practice process,starting from a more open social level,so as to grasp the richer meaning than the single media dimension.Applying it to the practice of brushing short video media can reveal the emotional elements in it.Under the media practice paradigm,the media practice of brushing short videos can be regarded as a collection of actions and performances dominated by short video viewing behaviors,involving short video shooting,sharing,commenting and experience.The core relationship is the affective relationship between people and short videos.The emotional interaction of the video "swipe" through the screen.Motivation for short videos exists in pre-entertainment and online media practices,and a series of practice networks built around pre-practice,alternative practices,and related practices are formed around short-form videos.Comparing the three basic elements of Schatzki’s practice theory,it can be found that "understanding" promotes the spread of short videos,"rules" shape the behavior of short videos,"teleoaffactivites" dominates the characteristics of short videos,and emotions are hidden in three aspects.Among the elements,it directly affects the practice of brushing short video media.Emotional elements in the practice of short video media,participate in the construction of the purpose of short video,become the leading node of short video,and participate in the construction of the practical image of short video.What cannot be ignored is that the material elements in participation practice are related to emotional objects and participate in emotional composition.Emotions shape the behavior of "browsing short videos",including mainly pursuing positive emotions and consciously avoiding screening content,focusing on entertainment viewing accompanied by leisure information acquisition,browsing comments as a habit and adjusting emotions based on cognition,content production of users are not active enough,so there is a huge tension between brushing and filming,and teenagers are deeply connected to social activities,but they show a weak emotional connection,repeated resistance and unloading,but they cannot extricate themselves from the media addiction.The practice behavior of "browsing short videos" can be divided into three types: immersive,accompanying and resting.It is manifested as semi-utilitarian information acquisition with weak emotional involvement,recreational activities with strong emotional involvement,and social content sharing with limited emotional involvement.Actors feel four kinds of emotions: content type,situation type,social type and reflection type in short videos,chase emotional experience in content,get emotional relaxation in entertainment situation,feel flow experience in immersion,and experience in reflection.Forming dialogue emotions,showing the characteristics of temporary,variable,shallow,diverse and interactive mediated emotions,and forming the emotional connection relationship of society,media technology and personal trinity.Its emotional generation is related to five factors: media emotional affordability,consumerist media culture,media emotional assimilation power,unique emotional structure of media-body-mind interaction,and media emotional habituation.The essence of mediated emotion formed by brushing short videos is a kind of quasi-emotion detached from nature.It is a digital emotional fetishism performed in the media.It is manifested as a companion of commercial capital,and it creates an other-oriented emotional domain.It is a digital "post-emotion" that reflects the crisis of declining introspective emotion,loss of emotional memory,inflation of emotional experience,and dwarfing of emotional ability,creating a "affirmative society" that lacks criticism and negation,and creating a full-scale emotional labor."burnout society",subverting the "ordered society" and leading to "degraded society" coercing young people,revealing the morbid emotional structure and serious spiritual emptiness of the current youth group.To integrate media reasonably and appropriately into daily life,we should add and strengthen emotional domain cognition to innovate media literacy,standardize and guide short video content to shape emotional generalization,and form and cultivate reflexive experience to reverse emotional anomie,which requires individuals,media and social forces work together to create a healthy media life.