Research On XCMG’s Digital Transformation And Its Performance

The 20 th report of the Party pointed out that to accelerate the construction of digital China,General Secretary Xi pointed out that speed up the development of digital China is to accommodate to the new historical orientation of China’s development,completely carry out the new development concept,foster new kinetic energy with information technology,use new drivers to promote new development,and create new achievements with new development.The Overall Layout Plan of Digital China Construction issued by the CPC Central Committee and The State Council On the basis of the overall development and strategic development of the cause of the Party and the country,the overall strategy of the digital China construction in the new era is put forward.Building a digital China is an important engine for promoting Chinese-style modernization in the digital era,and is a strong support for the establishment of new national competitive advantages.Construction machinery manufacturing industry has always been An significant pillar industry to encourage healthy development China’s economy,and is a strong support for the establishment of new national competitive advantages.Construction machinery manufacturing industry is an momentous industry to China’s economy.But,since 2012,The industry has fallen into a slump because of the international debt crisis,and the operating income has been greatly reduced.In order to achieve sustainable development,Xugong Machinery,as the famous enterprise,takes the action to embrace digital technology,launched digital and intelligent transformation and promotion strategy,and integrates it into the company’s daily operation and management work,Only by breaking through the development dilemma,grasping the development trend,can we achieve sustainable development trend.This thesis will case analysis,quantitative calculate and full-scale application of research means,the digital transformation of intention,path,performance and so on the relevant factors,integrate with the two mix together theory,worth chain theory,etc.thoroughly summarizes the intention of digital variation and the influence principle of digital variation on enterprise performance.In the case research,the development situation of digital variation are presented.digital variation of Xugong and the manufacturing industry are expounded,and then the motivation and path of digital transformation of Xugong are analyzed to pave the way for the performance analysis of digital variation in the subsequent article.Because began in 2016,Xugong digital transformation into comprehensive acceleration upgrade transformation,advanced digital intelligent industrial platform and related technology began to get large-scale to carry out a comprehensive study on Xugong’s digital conversion performance during this period.And this essay using the event research method of xugong machinery analyzed important events in the process of digital transformation,explore the market reaction degree to events,then the xugong machinery digital transformation of financial performance,economic added value analysis,using SPSS software is closely related to digital transformation of financial indicators factor analysis,comprehensive explore the influence of digital transformation on financial performance.At the same time,And from the perspective of non-financial innovation ability,the transformation performance is comprehensively analyzed and evaluated,brand influence and innovation,and market share.Through multi-dimensional comprehensive analysis,it can be seen that the digital transformation of Xugong Machinery has significantly improved the company’s financial performance,and has achieved outstanding performance in the whole machinery manufacturing industry.From the perspective of non-financial indicators,Xugong Machinery’s research and development innovation ability,brand recognition and market share are in the leading position,and continue to grow.At the same time,it is also found in the analysis that the digital conversion process requires to occupy a substantial amount of capital of the company,which has a certain influence on the company’s solvency.After the in-depth analysis of the digital variation of Xugong Machinery,the successful experience of the digital variation of Xugong Machinery is concludes and the monetary risks are indicated,In order to provide useful experience to the digital innovation of other firms in the industry.