The Motivation And Performance Study Of Sophia’s Digital Transformation

This paper adopts the case study method and takes Sophia Household Co.,Ltd.as the research object to analyze its digital transformation development from the perspective of digital transformation.First of all,this paper to process reengineering theory,synergy theory and resource base theory,mining Sophia digital transformation of internal and external motivation and transformation path,analyze the path of digital transformation mechanism,combined with financial and financial performance and financial performance,and the comprehensive performance evaluation method of factor analysis method,to study the influence of digital transformation on Sophia performance effect.The results show that: First,the country promotes policy factors such as intelligent manufacturing and the youth of the consumer market,as well as internal factors such as the strategic planning of the company’s data-driven operation and the improvement of operation and management efficiency,which promote Sophia to carry out digital transformation and constantly make digital investment.Second,Sophia’s digital transformation has carried out two stages,namely,the digital construction stage and the digital capacity development stage.The transformation path involves building the digital overall system architecture,building intelligent production factories and expanding sales channels.Third,the mechanism of the influence of thWith the continuous development of China’s digital economy,the state has repeatedly stressed that in order to promote the integrated development of the digital economy and the real economy,it is necessary to grasp the direction of digitalization and intelligence and promote the digital development of manufacturing and other industries.China’s custom furniture industry is still in the primary stage of the manufacturing industry,the degree of intelligence is low,the development potential to be improved.In order to achieve the high quality development of the industry economy,the digital transformation of traditional industr ies is the trend of The Times,which can not only build the core competitiveness of enterp rises,but also improve the performance level,which is of great significance to the d evelopment of enterprises.etransformation path on the performance mainly comes from three aspects: improving the digital innovation ability,improving the digital production capacity and improving the digital marketing ability.Fourth,the impact of digital transformation on performance.In terms of financial performance,Sofia improved profitability,operating capacity and asset size;in terms of non-financial performance,Sofia increased brand influence,expanded business scope and strengthened human resource management.Based on the analysis of the motivation,path and performance impact of Sophia.This paper draws the following enlightenment for the digital transformation development of customized furniture industry: For Sofia,first,pay attention to the impact of market changes on strategy;second,expand sales channels and reduce the dependence on bulk real estate business.In terms of the industry,one is to clarify the development vision and strengthen the digital top-level design;second,to build a professional team and expand the digital talent team;third,to strengthen the investment and enhance the level of digital innovation.