Research On Vlog News Reports By Mainstream Media Hosts In The Context Of Media Integration

While the media is constantly changing,it is also reshaping the social scene.In the context of media integration,the change of communication mode is one of the important reasons for the change of social environment.When a new mode of communication emerges in our environment,this environment is no longer "a simple addition of old and new elements,but a completely new environment".And the new environment often far exceeds the sum of its parts.In this new environment,our social behavior will also change with it.As a new communication mode,Vlog records what the creator sees and feels from the perspective of a witness,a civilian identity,and a personalized language.When such a new mode of communication is added to the news coverage of the traditional mainstream media,a new scene will be created.In this new scene,the reporter’s spoken language and behavior will also be adjusted accordingly according to the change of the scene.But in the process of this adjustment,new problems will arise.This paper takes the host’s Vlog news report as the research object,uses the Chinese broadcasting theory,Merowitz’s media situation theory and other communication theories as the basis,and adopts the research methods of image analysis,case analysis and interview method to analyze the cause,influence,advantages and skills of the host’s Vlog news report.It is found that there are still many problems in Vlog news reports,such as strong individualized narrative color,which affects the objectivity of news.Too much background information,affecting the effectiveness of information dissemination;Post-production brings the lag of breaking news;Too much exposure in the background dissolves the authority of the news media.After research,the author proposes some optimization paths with certain feasibility and reference value,including adhering to news objectivity and increasing the presentation of news details;Control the open scale of the background and pay attention to newsworthiness;Pay attention to the training of technical talents and improve the efficiency of Vlog news production;Strengthen the review system and check Vlog news reports...