Research On Vlog Narrative Of New Mainstream Media

Under the Internet environment,the concept change in the field of news production and communication has subtly innovated the form of news narrative discourse.In order to innovate the narrative path,the new mainstream media has launched the new narrative form Vlog news.The story characteristics,discourse characteristics and meaning construction methods of the news narrative have all taken on a new look,presenting a new narrative pattern under technological remodeling.The characteristics of new mainstream media Vlog narrative are mainly: the narrative subject of professional journalists,supplemented by the public,and innovation,and the narrative theme of national political and legal themes,science,education,culture,health and social and livelihood themes,reflects the responsibility and mission,and reflects the audience focus and preferences;the new mainstream media Vlog narrative structure,complex narrative structure and complex narrative structure.The discourse characteristics of Vlog narrative in the new mainstream media mainly refer to the "the form of expression" of Vlog,mainly focusing on the "how to say" of the narrative works.From the narrative symbols,The new mainstream media Vlog uses sound,image and text three narrative symbols for narrative language innovation,Greatly improved the goodwill of the media in the hearts of the audience;From a narrative perspective,New mainstream media Vlog,personalized expression news content from a first-person perspective,Close up the distance between the media and the audience,Also using a third-person camera perspective,To supplement the news narrative professionally and objectively;From the narrative time and space,The new mainstream media Vlog focuses on sequential narrative,Complided by fragmented flashbacks to enhance the thickness of the content,Using the omission and summary to adjust the narrative rhythm,Use the three layers of narrative space to construct the mainstream values.The attention to the meaning construction of narrative is to break through the closure of the above characteristic laws.It is found that the new mainstream media Vlog first uses the present record to highlight the narrative voice and establish the narrative breakpoint,balance the news truth and the "privilege" of the narrator and close the distance with the audience.Finally,the narrative theme fits the social context,the narrative tension,so as to tell the mainstream story and realize the trigger,strengthening and stability of public opinion.In terms of the overall presentation,the new mainstream media Vlog reflects the uneven level of the narrator,the incomplete narrative innovation and the narrative details eliminating the news value.In this regard,the new mainstream media should make comprehensive efforts from the narrative subject,Vlog narrative positioning and narrative principle.