Study On The Strategy Of Transformation And Upgrading Of Food Processing Enterprises In Nanping City

In recent years,China actively promoting economic transition and accelerate the pace of upgrade industries,development direction of the economic industry is facing the transformation of high added value and high technology industry,the economic structure adjust to the direction of high-tech green low carbon.Nanping has excellent ecological environment,rich products,many famous food.Food processing industry as the traditional competitive industry in Nanping,occupies an important position in the industrial in Nanping.But for food processing enterprises,there are many problems,such as small scale,high profit links weak,poor profitability,incomplete industrial chain and so on.Enterprises in the face of economic "new normal" and in the face of increasingly fierce competition in the market environment,enterprises to implement the transformation and upgrading has become a consensus.Nanping food processing enterprises how to carry out the transformation and upgrading?In this paper,based on the development of food processing enterprises in Nanping City,and analyzed the mode of experience transformation and upgrading of S company,and then studies the mode of transformation and upgrading of Nanping food processing enterprises under the current economic situation.In this paper based on the research background,the first is the analysis of the theory,analysis and discussion on the theory of transformation and upgrading of enterprises.Secondly,introduced the development of food processing enterprises in Nanping city.Thirdly,analysis transformation upgrade,effects factors and mode of S company.Then the SWOT analysis of food processing industry in Nanping is carried out.Finally,the transformation and upgrading strategy of Nanping food processing enterprises and its policy recommendations are pointed out.From the two angles of the enterprise and the government,the transformation and upgrading strategy of the food processing enterprises in Nanping is put forward.Food enterprises should be in the extension of industrial chain,to ensure food safety,improve the technology innovation and the integration of information and industrialization levels,explore the mode of innovation,focus on brand building and other aspects of work;the government should take the construction of industrial parks,cultivate leading enterprises,promote technological innovation,improve food safety,enhance brand awareness,promote sustainable development,increase policy support food and other measures to promote the transformation and upgrading of enterprises.