Strategy Research On The Private Banking Business Development Of SZ Branch Of Bank ABC

In recent years,with the rapid development of China’s economy,the fast expanding of social wealth and the increasing number of high net worth individuals,private banking business plays an important role in China.Domestic commercial banks are actively exploring the path of healthy and rapid development of China’s private banking business,and hope to improve their competitiveness in China’s wealth management market.This paper is based on an example of the private banking business of SZ Branch of Bank ABC.This paper provides systematic analysis and summary of the development of the private banking business of SZ Branch of Bank ABC,by expounding the research literature of domestic and foreign researchers on the private banking business,which supplemented by relevant theories used in the management of commercial banks and using the Porter five forces model and SWOT analysis tools.First of all,depending on effective theories,this paper analyzes the current development situation and discovers the problems encountered in the development of SZ Branch of Bank ABC.Next,based on the internal development situation of SZ Branch of Bank ABC,this paper analyzes the positive and negative factors in the private banking business development,by using the Porter five forces model and SWOT analysis.Lastly,based on the analysis results,this paper gives the effective suggestions from brand strategy,product strategy,talent strategy and linkage strategy for the development of the private banking business of SZ Branch of Bank ABC under the current situation.The purpose of this paper is to promote the development of private banking of SZ Branch of Bank ABC,that not only helps private banking of SZ Branch of Bank ABC gain a competitive advantage in the field of private banking business,but also provides reference for the development of the private banking business in Chinese business banks.