Study Of SDDT Corporation’s Competitive Strategy

Security industry from the 1960s,by the Forbidden City security construction opened the curtain,after decades of development,the current market has become relatively mature and stable,China’s security market has developed to a very mature stage,the process of security market has faced great turmoil,security manufacturers increasingly white-hot competition.A large number of the original security manufacturers in the development process due to a variety of reasons by the market continues to shuffle,the mainstream manufacturers gradually show oligarchic trend,mainly by Hikvision,Dahua,Uniview a few occupy the vast majority of the market.At this time,the security industry chain in the downstream of the system construction enterprises are also facing enormous pressure,the original security weaknesses of the project only to undertake most of the integrators have gradually out of the vicious low-price competition strategy cleansed a large number of integrators without a solid market base,the rest is constantly information technology construction to improve the track integrators.The security system construction company SDDT will be targeted at the company’s competitive strategy research to help it find a suitable competitive strategy for its development.In this thesis,through the analysis of SDDT company’s current development and the market environment in which it is located as well as the development of changes in the market environment it may face,a comprehensive study of the customer through literature research method,interview research method and questionnaire survey method,etc.,through PEST analysis,five forces model,SWOT analysis,etc.,to analyze its internal and external business environment,and through the IFE and EFE matrix to The actual situation of the enterprise is weighted and scored to help the enterprise objectively evaluate the strengths and weaknesses it has,and according to the characteristics of the enterprise and its development strategy until 2025,a suitable competitive strategy is formulated for SDDT to improve its competitiveness in the industry,so that the enterprise can occupy more market capacity,polish more excellent products and solutions,and promote the economic efficiency of SDDT Centurion.Under the comprehensive analysis,differentiation strategy is chosen as the competitive strategy of SDDT company,focusing on polishing HBX products and solutions,creating a differentiated product and solution model to have stronger competitiveness in the industry,reducing the low profit model of homogeneous solutions with low price competition;implementing differentiated marketing strategy,focusing on highlighting the characteristics of differentiation;implementing service differentiation,improving customer stickiness and maintaining high customer loyalty.According to the actual situation of the company and the conditions required for the implementation of the differentiated competitive strategy,a series of measures for the implementation of the competitive strategy are formulated,which are implemented comprehensively in many aspects such as product solutions,human resources,technical structure,marketing model,R&D management,financial management,etc.,and strategic implementation guarantee measures are formulated in order to help SDDT accomplish its development goals and help the enterprise achieve better development,and can provide a reference for It also provides reference for similar enterprises in the same industry.