Research On Competitive Strategy Of Data Security Business Of Ivey Technology Co.,Ltd

Data security issues have occurred frequently around the world in recent years,such as the personal privacy disclosure of hundreds of millions of Facebook users,Google’s violation of the general data protection law in the European Union and the resulting huge fines.These problems are no longer limited to specific industries or specific countries and regions,but affect individuals,enterprises and government agencies.Countries have set up corresponding laws and regulations to regulate the use and dissemination of data.The increasing attention and legal requirements have brought opportunities for the rapid development of data security business.Many enterprises have shifted their attention and energy here,striving to seize the market as soon as possible so as to gain the first opportunity and broaden the way for future development.At present,the market related to data security business is highly competitive,and there is no absolute leader or unicorn,and almost no enterprise can provide a set of universal solutions.In this case,enterprises need to focus on their own data security business positioning,set targeted goals,select appropriate competitive strategies,and provide corresponding implementation plans and safeguards,so as to ensure the correctness of the overall direction and provide support for the overall development strategy of enterprises in the face of fierce competition.This paper takes the data security business of Ivey Technology Co.,Ltd.(hereinafter referred to as the data security business of Ivey Technology)as the research object,and studies the competitive strategy of Ivey Technology data security business through the use of management analysis tools on the basis of competitive strategy,enterprise core competence and other theories and domestic and foreign references.First of all,it introduces the data security business background of Ivey Technology and points out its research significance,and expounds the research method,content,theoretical basis and literature reference.Secondly,summarize the overall situation of Ivey Technology and the current situation of its data security business,briefly describe the development history,point out the problems in the business and analyze the reasons for the problems.Thirdly,analyze the environment of the data security business of Ivey Technology and accurately describe its competitive environment.Through the analysis of the external environment of the macro environment and the industry environment,it is concluded that the opportunity is greater than the threat.Through the analysis of the internal environment of the enterprise’s capabilities and resources,it is concluded that its disadvantages outweigh its advantages.Through SWOT matrix analysis,it is determined that its strategic direction points to the WO direction,and enterprises should seize the opportunity to actively respond and reverse the disadvantages.Finally,on the basis of the analysis,the goal of the competitive strategy is proposed.After analyzing the feasibility of the alternative strategy,the differentiation strategy is finally selected through QSPM,and the implementation plan and safeguard measures are designed to ensure the successful implementation of the differentiation strategy.Through the analysis and planning of the competitive strategy of Ivey’s data security business,the formulation of competitive strategic objectives,and the selection of the optimal competitive strategy,it provides ideas for enterprises to solve the current problems faced by the business and achieve substantial development.Enterprises should build competitive advantages around their core capabilities,seize the opportunity to implement differentiation strategy for business,and make business have better performance.In view of the fact that the data security business has certain differences in the legal provisions of various countries and the characteristics of different industries,this paper also points out some development directions and the key points of solutions,hoping that this study can inspire similar enterprises.