Research On The Competitive Strategy Of Electric Power Operation And Maintenance Business Of ZC Company

In recent years,with the vigorous promotion of smart grid construction and the continuous growth of power demand,the safety and efficiency requirements of power grid operation have been further improved,which provides a broad development space and market prospect for the development of power intelligent operation and maintenance management systems.ZC Co.,LTD.(referred to as "ZC Company "),founded in 2006,committed to power system operational management ever since.With the continuous expansion of the market,the company has achieved high sales growth rate,the company has a good momentum of development and great development potential.But the competition within the industry has become more severe with the continuous expansion of the market.ZC company has exposed some shorts in the process of operation.And ZC still has a large space for strategic optimization and adjustment because of its small operation scale,small overall market share,high concentration of business areas and customers for further development.Based on the listing background,this thesis systematically analyzed the further competitive strategy that the company should take.Firstly,processed the competitive strategy theory and types of electric power industry literature and research,combining enterprise resource-based theory,dynamic competition theory and core competence theory.And chose relevant analysis tools for this thesis:PEST model,Porter’s Five Forces model,external factor and internal factor evaluation matrix.Secondly,through a comprehensive analysis of the external environment,industry situation and strategic group of ZC Company,it is concluded that the industry faces a major development opportunity with the rapid growth of power operation and maintenance demand under the blessing of modern technology and national policies,but at the same time there is a weak industrial foundation,lack of talent and intensified competition and other unfavorable factors,so use the EFE tool to quantitatively evaluate the key factors of the confirmed external environment of the company.Through the analysis of ZC’s internal environment,company resources,value chain,etc.,it is clear that the company has formed the core competitiveness of the company in terms of technology research and development capabilities,business development level and industry experience,and the key factors of the company’s internal environment are obtained and quantitatively evaluated.Thirdly,combined with SWOT analysis,quantitatively analyze the feasibility of the company’s total cost leadership strategy,differentiation strategy and target concentration strategy using QSPM,and select the target concentration strategy as the company’s competitive strategy.Finally,the strategy implementation plan of ZC company was put forward from production operation,marketing services,research and development innovation,business transformation and upgrading.And suggests guarantee measures for the strategy implementation from five aspects of optimizing organization allocation,guaranteeing talent supply,building brand culture,providing financial security and strengthening risk control.Combining the theory of enterprise competition strategy with the actual situation of ZC company,this thesis puts forward a target concentration strategy suitable for the development of ZC company,and comprehensively judges that enterprises should adopt measures such as focusing on company’s main business and implement differential marketing and other measures to further help enterprises to improve their competitiveness.A series of implementation plans that meet the development needs of enterprises have been formulated,which have a positive role in promoting ZC Company to expand its market share and improve its market competitiveness.Meanwhile,as a representative enterprise in the field of power operation and maintenance,ZC’s competitive strategy research results can further enrich the research content of the power intelligent operation and maintenance management industry,and can also be used for other enterprises in the industry and other technical enterprises with similar characteristics.The selection and implementation of competitive strategy provides reference and basis.