Research On The Competitive Strategy Of SENTRY Company

In recent years,relevant national departments have continuously issued documents and policies related to artificial intelligence.It can be seen that the state,local governments,enterprises and society pay comprehensive attention to the development of robot industry.At present,the application of robots in military,space and medical fields is gradually mature.With the development of industry,the requirements of national policies and the enhancement of the performance that special robots can replace people,the robot market continues to expand,the transaction amount and trading volume continue to increase,and the application rate of special robots is also higher and higher.Sentry company has focused on the research of industrial robots for more than ten years.As an investment attraction project of city a government,sentry company has landed in the city.By combing the external environment of sentry company,including macro environment and industry environment,and using Porter’s five forces model,this thesis analyzes in detail the industry environmental problems encountered in the company’s strategic adjustment,summarizes opportunities and threats,and analyzes the external factor evaluation matrix.Then,it combs the internal resources and conditions of entry company,and evaluates the internal key elements of the enterprise through the internal environmental evaluation matrix.Then,carry out the selection of competitive strategy,summarize the enterprise mission and vision guiding the selection of competitive strategy,deeply analyze the external threats and opportunities,internal advantages and disadvantages of the enterprise by using SWOT analysis tool,carry out the feasibility analysis of competitive strategy,and analyze the advantages and disadvantages of centralization,differentiation and cost leadership one by one,Finally,sentry company is determined to choose the differentiation strategy and put forward the corresponding implementation measures of competitive strategy.Sentry adopts the implementation measures of differentiated competition strategy from four aspects:improving the ability of independent innovation,rational distribution of resources,tapping potential markets and strengthening after-sales service,so as to realize the value-added of the enterprise value chain.At the same time,in order to ensure the effective implementation of differentiation strategy,explore and summarize the safeguard measures required for the implementation of competitive strategy,promote it from the aspects of production,sales,information management,after-sales service and financial guarantee,and implement competitive strategy by shaping corporate culture,adjusting organizational structure,improving human resource guarantee,realizing information management and strengthening financial guarantee,And put forward the implementation of competitive strategy control,implement the differentiation strategy of sentry company,and realize the sustainable development of the company.