Research On The Optimization Of Performance Appraisal System Of Marketing Personnel In Branch K Of Bank H

Currently,the economic situation is complex and changing,and the structural reform on the supply side is deepening.As an essential part of the financial sector,commercial banks need to increase their development and transformation efforts.The Ministry of Finance’s Performance Evaluation Measures for Commercial Banks came into effect in 2021.It highlights the critical function of banks to serve the real economy,guides banks to pay more attention to high-quality development,and puts forward higher requirements for banks’ performance evaluation work.Faced with the new development environment and situation and regulatory policies,commercial banks must also promptly adjust their own performance appraisal methods to ensure the smooth development of their business.Performance appraisal is an important theoretical and practical area of people management and one that is consistently emphasized in the study of commercial banks.As the first line of customer expansion and business development,how to correctly and effectively reflect their value output and guide their marketing behavior and objects in line with the enterprise’s business development direction and focus is an essential goal of the performance appraisal of marketing personnel.Branch K of Bank H attaches great importance to the role of the "baton" of performance appraisal.After three stages of development,we have initially built a performance appraisal system for marketing personnel with the core of management accounting profit and KPI,supplemented by 360° performance evaluation and supporting technology system.Since its operation,it has played a better supporting role.With the accelerated transformation of retail branch business from 2021 onwards,the task of establishing a specialized team of marketers at H Bank K branch became even more urgent,so a more specialized and differentiated assessment system was established to accompany it.By presenting the basic ideas of the performance appraisal system of marketing personnel and management accounting that meets the actual needs and development priorities,based on the management accounting measurement system of the head office,the performance appraisal system in Branch K of Bank H is analyzed,which is characterized by specialization differentiation with the management meeting profit and KPI as the core,as well as the framework of the supporting technology system.Meanwhile,the article combines interviews with performance appraisal-related personnel to put forward the problems of data quality,the reasonableness of KPI index setting,timeliness,and intuitiveness of performance appraisal in this system,and analyze the causes of the problems and put forward targeted opinions and suggestions accordingly.Suggestions and references are provided for the construction of employee performance appraisal systems in commercial banks and even in enterprises in other fields through the study of the performance appraisal system of marketing personnel in branch K of Bank H.