F City Mobile Company Marketing Personnel Performance Indicators Optimization Research

Mobile communication company marketing personnel number of employees in the company, the largest proportion of the work is relatively difficult, in the face of the current industry competition situation, marketers will fully prepare all kinds of customer development and service work, the side to expand the market, and to serve the company’s stock of the customer. Performance and ability of marketing staff not only benefits rather than himself, and shoulder the company sustainable development and show a good image of the mission.In this paper, based on the research of the performance evaluation indicators and connecting with the actual situation of F city mobile communication company marketing posts, In-depth analysis of the company in the current performance management performance appraisal index there are some problems, combined with its forming reasons, and uses the method of key performance indicators(KPI), design a more scientific and reasonable performance evaluation index system, to improve the marketing personnel’s work enthusiasm, provide the basis for the objective evaluation of the marketing personnel’s job performance.For research performance appraisal index, mainly from the F city mobile communication company strategic objectives, to decompose step by step work target, combined the actual work and company culture, on the basis of scientific analysis to choose the appropriate performance appraisal index, to establish modern enterprise system operation specification and F city mobile communication required by the company strategy development goals, closely related with the business performance evaluation indicators, to consolidate and improve the management level of F city mobile communication company and competitive ability. To improve company performance appraisal indicators at the same time focus on considering the performance appraisal indexes related to corporate strategy, corporate culture, jobs and responsibilities, etc.The performance evaluation index system based on strengthening the marketing staff salary management, arouse the enthusiasm of marketing personnel, and make the work center of gravity is consistent with the company development strategy target etc, has played a good role in promoting.