| In recent years,China has vigorously carried out the construction of Digital China,and achieved fruitful results in infrastructure construction,research and development of technological achievements,practical application and other aspects.With the deepening of the construction of Digital China,the construction of digital village is gradually put on the agenda.As the weakest area of digital construction foundation in China,rural areas have decisive significance for the construction of Digital China.Digital China Construction and China’s Rural Revitalization complement each other.The Rural Revitalization Strategy has brought new opportunities and challenges to China’s rural construction and the transformation and upgrading of rural industrial structure.In the new era of socialism with high digital development,digital technology and other means have contributed to the high-quality development of China’s rural areas.Fumin County is rich in natural resources.In recent years,through brand building,it has made great achievements in Rural Revitalization.Affected by the epidemic,it has seriously affected the circulation of agricultural products and the development of leisure tourism extended by the primary industry.Digital brand building is an important direction to solve the development dilemma of Fumin County.Grasping the historical opportunity of Rural Revitalization and exploring the construction strategy of Fumin County’s rural and agricultural digital brands are of great significance to create Fumin brand,improve the modernization of Fumin County and improve people’s living standards.As a typical and representative county-level administrative region in Southwest China,Fumin County has less research results in Rural Revitalization and construction,and hopes to conduct innovative research from the perspective of brand construction.In addition,Chinese scholars’ research on rural digital brand is relatively single,and hope to put forward an innovative strategy for Fumin County’s digital brand construction by integrating multiple dimensions.Finally,combined with theoretical research,with the purpose of serving agriculture and rural life,aiming at "enriching" the people’s brand externally and "enriching" the farmers’ life internally,the research results are concentrated on the interactive design of the mobile client UI interface,contributing to the digital enriching people and the Rural Revitalization Strategy of Fumin County. |
