| In the context of the rising spiritual and cultural needs of the people,tourism town projects have become the focus of tourism destination development and construction.Unlike traditional tourism projects,the development mode of tourism towns has changed from focusing on content to focusing on experience.At the same time,the in-depth implementation of the national rural revitalization strategy,the steady promotion of Yunnan’s "three cards" to build a world-class tourism industry,and the accelerated pace of transformation and upgrading of the tourism industry have brought unprecedented opportunities for the development of tourism towns in Yunnan,and have also pointed out the direction for the optimization of their development mode.On the basis of systematically sorting out related theories such as industrial cluster theory,tourism industry integration theory,tourism destination life cycle theory,sustainable development theory,and the analysis of successful cases of foreign and provincial tourism town development The current conditions and existing problems of the town are systematically discussed,and development strategies and safeguard measures are proposed for the Arno tourist town.research shows:(1)The development of Arno Tourism Town has many problems such as low market awareness,insufficient external publicity,insufficient in-depth development,and short stay time for tourists.However,in general,the advantages outweigh the disadvantages,and the opportunities outweigh the challenges.(2)Arno Tourism Town should give full play to the idyllic scenery and ethnic cultural value,upgrade the service quality and business type,cultivate high value-added water town cultural tourism IP,and focus on the development of in-depth experience tours,sightseeing and leisure tours and wellness vacation tours.(3)Arno Tourism Town should adopt the construction of a digital system,enhance the matching degree of products on the supply and demand sides,continuously improve and optimize product development,and enhance the experience satisfaction of tourism consumers.(4)Arno Tourism Town should explore an industrial co-construction model with government guidance,enterprises as the main body,community and rural people participating,and market-oriented and flexible operation.At the same time,cultivate all-around champions and individual champions,open up blue oceans in the red ocean,and optimize the market structure and income distribution mechanism. |
