The Influence Mechanism Of Business Model Innovation On Enterprise Value From The Perspective Of Value Network Reconstruction

With the improvement of consumption level and the acceleration of population aging,the scale of pharmaceutical market continues to expand,the market concentration and retail chain rate continue to increase,and competition is becoming increasingly fierce.With the rapid development of Internet technology,pharmaceutical e-commerce develops rapidly,B2C and O2O business grow fast,and the professional level of pharmaceutical supply chain logistics services has been continuously improved;With the continuous implementation of medical reform policies,DTP and pharmacy+ clinics continue to emerge;STARMarket has provided new ideas for businesses that needs capital;In addition,pharmaceutical retail enterprises continue to innovate their business models,enhance their competitive position,and promote corporate value.So,it is of great significance to study how pharmaceutical retail enterprises carry out business model innovation and how business model innovation affects the value of enterprises.This thesis uses the single case study method,takes Shuyu civilians pharmacy as the case object,and puts forward the theoretical framework of "driving factors-value network reconstruction-business model innovation-enterprise value"based on theoretical researches such as business model theory and value network theory.It tries to explore the influence mechanism of business model innovation on enterprise value from the perspective of value network reconstruction.This thesis draws the following conclusions during the research process:(1)There are problems with the original business model of Shuyu civilians pharmacy,including:Lack of personalization of value proposition,single channel,fixed customer segmentation,easy transfer of customer relationship,imperfect construction of key resources,homogeneous competition situation of key activities,narrow key partnerships,single revenue streams and improving cost structure;(2)Driven by three factors of technology,system and market,with reconstruction of the customer value module,core enterprise module,competitor module,complementer module and supplier module,Shuyu civilians pharmacy has a new business model;(3)By affecting the value acquisition,value transmission and value creation capabilities of enterprises,the new business model of Shuyu civilians pharmacy affects the cash flow,growth and operating risks of the enterprise,and then affects the value of the enterprise.The innovation of this thesis is mainly reflected in two aspects:(1)The impact of value network reconstruction on business model innovation is discussed from the perspective of value network reconstruction.From the five modules of customer module,core enterprise module,supplier module,competitor module and complementer module,it discusses the influence of value network reconstruction on the nine elements of business model and combined with Shuyu civilians pharmacy to verify this,it provides innovative ideas and perspectives for the research on business model innovation related to value network reconstruction;(2)Discuss the impact of business model innovation on enterprise value from three aspects:value acquisition,value transfer,and value creation,and propose the framework of the three-cycle of "value acquisition→value transfer→value creation" which verified through Shuyu civilians pharmacy.Then,three factors that affect the value of the enterprise are obtained:cash flow,growth and business risk,which have a certain innovative effect on guiding the practice of enterprises.