Analysis Of The Rural Power Marketing Service Strategy Of X Power Supply Company Under The Internet

With the continuous and healthy development of my country’s social and economic construction,the development potential of rural power continues to increase.The traditional power marketing service model has been unable to meet the current electricity consumption status.In order to better develop rural electric power,as the final power supply company,it is trying to explore a road that can keep pace with the times and continuously meet the growing and diversified power demands.In recent years,the Internet,the big data such as science,technology and development of traditional industry is constantly fusion,county-level power supply company is not exceptional also,have been trying to innovation in electric power production technology and network technology development,but at the same time,the county level power supply company in the electric power marketing service innovation and the integration development of Internet technology,marketing services to keep up with the demand of the network information age.Power marketing service is a very important work link for power supply companies.The marketing of various electric energy products needs to provide users with high-quality services,because the high-quality electric power marketing service model can not only improve the operation efficiency of the power supply company,but also contribute to the harmonious and healthy development of rural electric power.Based on this background,this paper takes the county-level X power supply company in Henan Province as a case,conducts a systematic research and analysis on it.This paper first introduces the relevant theoretical basis of the electric power industry and the specific profile and marketing service status of the case company.By using the method of questionnaire survey,it collects users’satisfaction with X power supply company and their feedbacks,analyzes and sort out the existing problems of X power supply company in rural electric power marketing service.Specific problems in electric energy quality,price,marketing service channel,electricity sales promotion,marketing service personnel,service process and tangible demonstration and so on.In addition,and through the SWOT analysis tool,the electric power supply company from the aspects of internal and external environment analysis,combined with the actual situation,summarized and described in detail the X power supply company’s strengths,weaknesses,opportunities and threats,the SWOT matrix model is established for analysis,and the corresponding analysis results are obtained,which provides a reference for formulating the"Internet+" marketing service optimization strategy.Secondly puts forward "Internet+" marketing service mode of the strategy,by using grey prediction model to predict the future demand,to further clear direction,and provide the corresponding reference data,and combining the 7Ps marketing theory and data analysis of practical problems X power supply company as a result,put forward the "Internet+" marketing services specific optimization strategy,It further improved the marketing service business of X power supply company,enabling X power supply company to optimize resource allocation,ensure economic benefits,improve the quality of marketing service and enhance customer satisfaction.Finally,in order to evaluate whether optimization strategy can effectively promote the development of the X power supply company,using the analytic hierarchy process and fuzzy comprehensive evaluation method to evaluate comprehensive evaluation indexes,through the evaluation result shows that in the current reform of electricity market and the Internet under the background of rapid development,X power supply company of the "Internet+" marketing service optimization strategy is feasible,effective,It can promote the better development of X power supply company in rural electric power marketing service.