Research On The Effect Of Logistics Enterprise Data Assets On Sustainable Competitive Advantage

Logistics industry as a new pillar industry in China,is developing and growing.However,in recent years,due to multiple factors such as demand-driven,supply-driven,transformation and upgrading,and policy support,listed and M & A activities have become increasingly frequent,and the logistics industry market tends to heat up.The traditional competitive advantages established by logistics enterprises are gradually being replaced,and it is urgent to find new sustainable competitive advantages and realize the transformation to smart logistics.Big data plays a vital role in this transformation development process.Big data,as an information asset with all-round upgrading of decision-making,insight and process optimization ability,plays an important role in promoting the transformation and upgrading of logistics enterprises and establishing smart logistics,and is also the focus of promoting the sustainable competitive advantage of logistics enterprises.This paper selects logistics enterprises as the research object,takes dynamic capability theory,knowledge-based resource theory and absorptive capacity theory as the starting point of theoretical research,introduces data assets,and studies the process of logistics enterprises using enterprise data resources to promote sustainable competitive advantage.This will expand the research perspective of the resource-based view of the interaction between resources and opportunities,and the path of the transformation of logistics enterprise data assets to sustainable competitive advantages based on the analysis of specific facts.It can not only supplement the research on the identification of enterprise data assets,but also provide guidance for the practice of resource-based theory,which is helpful to the improvement of theory and the development of Chinese logistics enterprises.Firstly,the research status of domestic and foreign scholars on data assets and sustainable competitive advantage is comprehensively reviewed and analyzed,and on this basis,the research factors of logistics data assets and sustainable competitive advantage are summarized and the logical relationship between each factor dimension is clarified.Secondly,this paper analyzes and defines the research elements of logistics enterprise data assets and sustainable competitive advantage,establishes the conceptual model and relationship model of logistics enterprise data assets and sustainable competitive advantage,and puts forward relevant assumptions for the logical relationship between the elements of the model.Again,the panel data using SPSS25.0software statistical analysis methods for correlation analysis and regression analysis,in-depth discussion of the test results;finally,this paper puts forward some countermeasures and suggestions for constructing the sustainable competitive advantage of logistics enterprises based on dynamic capabilities,so as to provide the preliminary theoretical basis and implementation methods for enterprises to construct the sustainable competitive advantage from the perspective of data asset evaluation.Based on this,this paper briefly expounds the periodic conclusions,shortcomings and possible further research directions of this study.This study uses the financial panel data of SF Express logistics enterprises to empirically test the results of this theoretical model.It is found that the big data value and sustainable development ability of logistics enterprises can indirectly promote the sustainable competitive advantage of enterprises through innovation ability.Innovation ability,as the dominant factor in improving the sustainable competitive advantage of enterprises,plays a vital role in each influencing path.For the three dimensions of logistics enterprise’s data assets,logistics enterprises need to first identify the internal impact of their own data assets,and then fully tap the value of their own big data assets,improve the quality and sustainability of their data resources,and effectively improve the level of enterprise innovation ability,so as to maintain and enhance the sustainable competitive advantage of enterprises.