Research On The Development Of Weifang Agricultural E-commerce Platform Under The Background Of Rural Revitalization Strategy

Rural areas will be revitalized if the nation is to be revitalized.The rural revitalization strategy was first proposed at the 19 th NATIONAL Congress of the CPC,which is an important deployment for the Party to solve problems related to agriculture,rural areas and farmers and realize agricultural modernization in the new era.The rapid development of network information,inject new vitality to the development of the modernization of agriculture and rural areas,represented by electric business platform of the Internet,fundamentally changed the traditional ways of distribution of agricultural products,farm produce electricity to promote the development of agricultural professional development,production and sales of agricultural products also put forward higher request,supply side.With the help of e-commerce platform,producers and consumers are organically combined to better meet the demands of both sides.Weifang is rich in agricultural resources,with a wide variety of agricultural products,high marketization degree,solid industrial foundation,developed industry and agriculture,and the development of agricultural products e-commerce foundation.Based on the rural revitalization strategy,this thesis studies the development status and countermeasures of Weifang agricultural e-commerce platform,deeply analyzes the development experience of domestic and foreign agricultural e-commerce,and summarizes the problems in the development of Weifang agricultural e-commerce platform in five aspects: The survival of local e-commerce platforms is difficult,agricultural operators lack awareness of e-commerce platforms,the upward channel of agricultural products is blocked,the homogenization competition of agricultural products is serious,and there is a lack of professional talents.In view of the above problems,combined with the actual situation of the development of e-commerce in Weifang,several suggestions are put forward: firstly,we should rationally plan the development of e-commerce platform,improve the quality and brand building ability of agricultural products,actively cultivate professional e-commerce talents,and improve the circulation channels of agricultural products.Produce electricity as an important achievement of Internet + agriculture,is of great significance to promote the development of agriculture and rural areas is high quality,electric business platform,which is the core of the development of electricity,to improve the market competitiveness of agricultural products,expand sales channels,and raise awareness plays an important role,is an important link in the process of circulation of agricultural products.Therefore,it is necessary to constantly improve the development of e-commerce platform,choose e-commerce platform rationally according to their own development needs,and better promote the modernization of agriculture and rural areas.