| Covid19 pandemic is raging.Covid19 vaccine is a useful weapon and carries the hope of mankind to defeat the pandemic.In the global fight againstcovid19,Chinese Vaccine has made a significant contribution to fight against the pandemic.The vaccine industry has also ushered in explosive growth and the public’s emphasis on vaccines has become increasingly prominent.The Polio Eradication Strategy 2022-2026 was published by GPEI in June,2021.The goal is to introduce the second dose of IPV in 2023,and the polio vaccination program will be fully replaced with IPV after 2030 to complete the final eradication of polio.In 2019,outbreak of polio was declared in Indonesia,Philippines,Malaysia.SEA countries are still facing severe challenges and urgent needs of Polio vaccines.S company committed to supply sIPV vaccines to the public sector in SEA countries,as well as international organizations to ensure a meaningful contribution to the global endgame of polio eradication.This paper takes S company’s sIPV vaccine as the research object,adopts case analysis method,investigation and interview method,literature research method,theoretical analysis method,and uses SWOT model,PEST analysis method and five forces model to analyze the internal environment of S company,the macro environment and industry of SEA market.And well learnt that for sIPV vaccine of S company in the SEA market,both opportunities and challenges coexist.S company should make full use of existing opportunities and advantages,while reducing the adverse impact of threats.Applying STP theory to analyze the market conditions of SEA countries,main target markets are Indonesia,Vietnam,Myanmar,Thailand,Cambodia,and Singapore.Using 6Ps of marketing,considering current situation of S company,the market environment in SEA markets,the market demand and challenges of IPV vaccines,and then put forward marketing strategy for the sIPV vaccine of S company from the perspectives of products,prices,promotions,channels,government relations,and PR.The study in this paper provides case support and theoretical reference for various vaccine markets in SEA market and global IPV vaccine research.And also provides guidance for the sales of S company’s marketers in the SEA market and increasing market share of sIPV vaccines.At the same time,it will help SEAcountries to eliminate poliomyelitis as soon as possible,so as to complete the WHO’s ultimate goal of eliminating poliomyelitis. |
