Research On Key Success Factors And Development Strategies Of Real Estate Projects Under Fast Turnover Mode

At this stage,China’s real estate industry is developing rapidly,and in order to improve market competitiveness,major real estate enterprises generally choose the fast-turnaround development mode to occupy the market.The real estate industry is characterised by long development cycles,complex factors,changing environments and high operational risks.Therefore,in the process of developing real estate projects under the fast-turnaround model,there are still problems such as rigid development management concepts,emphasis on short-term interests and neglect of long-term interests.This paper summarises domestic and international research on the definition,criteria and theoretical basis of real estate development projects and quick turnaround,and summarises the core success factors of project development based on the actual characteristics of the domestic real estate project industry,including three aspects,i.e.enterprise,macro environment and project itself.The study concludes with the following findings:(1)the success rate of real estate development and the level of project management can be improved through the use of equation modelling.The findings of the study are as follows:(1)The criteria for the success of a real estate development project under the fast-turnaround model are: time to positive return on own funds;annualised return on own funds;net profit margin of the project;and on-time delivery to the owner as agreed.(2)From the survey analysis and practice,factors from the enterprise perspective,the project’s own perspective and macro environment aspects can contribute to the success of real estate projects.(3)Based on the results of the analysis,feasible recommendations are made from the corporate perspective,the project’s own perspective and the project’s macro environment.Suggestions from the enterprise’s perspective: improve the quality level of project management personnel,improve the financial management system and strengthen the effectiveness of project management;suggestions from the project’s own perspective:strengthen the management level of project schedule control,introduce the concept of total quality management and strengthen communication with other stakeholders;suggestions from the macro environment of the real estate project: prevent the influence of the external environment,achieve quick turnaround of the enterprise and develop appropriate The paper verifies through empirical analysis that the macro environment of a real estate project has an impact on the development of real estate.This paper verifies the key success factors affecting real estate development projects through empirical analysis and proposes corresponding control strategies and solutions in combination with specific influencing factors,which are conducive to promoting the management level of real estate development projects,enhancing the success rate of the projects,and thus improving the competition level of real estate development enterprises and better promoting the sustainable development of China’s real estate industry.