Research On The Integrated Development Of Sports Industry And Tourism Industry In Shandong Province

Industrial convergence is the general trend of the current global economic development,and has gradually become one of the important ways to achieve the transformation,upgrading and redevelopment of China’s economic structure in the new era.With the release of the 14 th Five-year Plan for Sports Development,the importance of integrated development of sports and tourism industry has been reiterated once again.Shandong province is not only a big province of sports,but also a big province of tourism,with solid foundation of related resources,projects and markets.However,there are still some problems such as unbalanced regional development and homogenization of products in the process of development.Using the method of literature,induction,mathematical statistics and econometric analysis,this paper takes the deep integration of the sports industry and tourism industry in Shandong Province as the research object.The current situation of the integration and development of the tourism industry,an empirical analysis of the integration degree and development trend of the sports and tourism industry in Shandong Province,summed up the difficulties of the integration and development of the sports and tourism industry in Shandong Province,and put forward corresponding countermeasures to promote the high-quality development of the sports and tourism industry in Shandong Province and drive And promote the comprehensive economic and social development of Shandong Province.Through the research on the integrated development of sports and tourism industry in Shandong Province,this paper finally draws the following conclusions:First,the driving force for the integrated development of the sports industry and tourism industry in Shandong Province comes from three aspects: government policy guarantee,competition among enterprises,and diversification of consumer demand;there are three main modes of integrated development of the sports industry and tourism industry in Shandong Province.It is an infiltration integration model,an extension integration model and a reorganization integration model;the effects of the integrated development of the sports industry and the tourism industry in Shandong Province include promoting the optimization of the structure of the sports and tourism industry in Shandong Province,enhancing the competitiveness of the sports and tourism industry in Shandong Province,and promoting Shandong Province.Provincial regional economic integration.In addition,Shandong Province has a solid foundation for the integrated development of sports industry and tourism industry.The sports,culture and tourism resources in Shandong Province are rich and diverse;the development of sports tourism demonstration bases and other related projects has achieved certain results;the sports and tourism market is developing well,and the sports tourism consumption potential is broad.Second,among the 11 sports industries in Shandong Province,the sports service industry has a high degree of integration with the tourism industry,while the sports manufacturing industry and the tourism industry have a low degree of integration,which needs to be further strengthened.In addition,among the 16 cities in Shandong Province,Jinan,Qingdao,Yantai and other cities have a high degree of integration between the sports industry and the tourism industry,while Liaocheng,Heze and other cities have a low degree of integration between the sports industry and the tourism industry.The expansion of the sports industry scale in Shandong Province has promoted the development of the sports industry market scale to a certain extent,but the effect is not obvious enough;Finally,with the expansion of the scale of the sports industry in Shandong Province,the external impact of the tourism industry is minimal,that is,the integrated development of the "sports + tourism" industry will stabilize and rebound in the future.Third,the integrated development of the sports tourism industry in Shandong Province currently lacks special planning guidance,the statistical work of the sports tourism industry needs to be further improved,the integrated development of the sports industry and the tourism industry between regions is unbalanced,the structure of the sports tourism industry needs to be further optimized,and the products are homogeneous.Difficulties such as tendency to change.These dilemmas mainly come from three aspects: government,industry and enterprises.Aiming at the predicament and causes of the integrated development of the sports industry and tourism industry in Shandong Province,this paper proposes to speed up the compilation of the special plan for the integrated development of the sports tourism industry in Shandong Province,improve the relevant working mechanism of the statistics of the sports industry and tourism industry in Shandong Province,and strengthen the inter-regional sports tourism industry.Countermeasures such as cross-domain coordinated development,continuous optimization of the industrial structure of Shandong Province’s integration of sports and tourism,and continuous innovation of Shandong Province’s sports tourism product system.