Research On Sports Industry And Tourism Integration Development Strategy In Shandong Province

Under the current era, in order to accelerate the development of sports industry to promote sports consumption, presented the sports industry to develop traditional development thinking and other related industrial integration changes. Industry integration is the rapid development of innovative ideas under the industry, conform to the new trend of industrial development and create new points of economic growth, promote economic development, to break the limitations of traditional industries, optimize the industrial structure, industrial culture spread and shape, adding zest for life, stable social order has a great role in promoting. The sports industry and tourism are inextricably relations, consumer groups, and the market; there are many similarities in function, high industrial compatibility. Shandong province has rich tourism resources, beautiful natural scenery and numerous cultural relics, it’s known as mountain, spring and celebrity. Shandong Province relies on the advantages of geographical, cultural, resources, vigorously develop the sports industry and tourism, and have achieved good economic benefits. How to make the integration of both, to achieve mutually beneficial and win-win effect has been the focus of the study. Shandong Province industrial integration development strategy for the development of sports industry in Shandong Province, to achieve positive interaction between industry, enhance the industry’s core competitiveness, create brand Shandong Sports Tourism and promote national fitness career development with theoretical and practical significance.Study in Shandong Province sports industry and tourism development strategy for the integration of the object by using the methods of literature, statistics and logical analysis, etc., in Jinan City, content and manner of Industry integration, understanding Shandong Sports Industry and the integration of tourism development status, analyze the drawbacks of industry convergence, digging the foundation and motivation of industrial integration, research and innovation strategy to promote industrial integration means. We hope to help promote tourism in Shandong Province sports industry with the integration and healthy development, provide scientific and rational policy to promote the development process of China’s industry. Research indicates:(1)Sports industry is the culture with the sports is given priority to, or related economic activities, is to meet people sports consumption and provide a collection of products and services. Tourism is relying on tourism resources, meet the demand of people, related to the corporate sector is engaged in the reception of visitors, provide transportation, travel shopping, comprehensive industry such as catering accommodation. Industrial convergence is under certain conditions by cross different industry, joint and restructure, break the industries limited, supported by the policy, in the medium of culture, based on the development, in order to resources as the carrier, to achieve industrial technology, management, marketing, resources, benefits and the development of the market such as fusion model.(2)Fusion of sports tourism in Shandong province facilities construction, build national fitness tourism path; Mining potential competition performance, increase the charm of sports tourism; Characteristics of CBD building leisure tourism business circle, the、establishment of sports as the main content. Cross through resources, industry and market extension methods such as promoting the development of sports industry and tourism industry fusion process. However, the development of sports industry and tourism industry in Shandong province fusion also has certain disadvantages:lack of integration development planning, enterprise division of labor is not clear; Resources is multifarious, lack of features of sports tourism; The local tourism development, the low degree of fusion; Service facilities is not perfect, the security risks.(3)Shandong province in the policy, culture, tourism resources, special tourism, local characteristics, city brand, tourism and sports industry foundation, time and income, etc, have certain industrial convergence. Which promote the development of regional economy, local culture dissemination and communication, the function of the common value, harmony to promote between industry, factors such as the construction of ecological civilization is the sports industry and tourism integration.(4) Based on the situation of Shandong province, in the spirit of national policy documents and meetings as the guiding ideology, to promote development of the sports industry integration objectives, explicit integration foundation, optimize the industrial structure, activate the market main body, promote the development of innovative ability. Fusion development five principle is:overall coordination, integration innovation and opening development, the harmonious interaction, scientific and intensive. Fusion development layout is by Shandong province fusion linkage, the construction of the four "circle" the coastal area, Yellow River ecosystem, history culture and the provincial capital city circle, etc.(5)Sports industry and the development of the tourism integration in Shandong province based on the actual, clear guiding ideology and target integration development, put forward eight fusion development measures:establish consciousness of industrial convergence, formulate scientific and effective development plan; Strengthen the system of industry development, optimize the integration operation mechanism; Fully integrated resources, stimulate vitality of sports tourism; A separate government functions from enterprise management, combination between colleges; Dig the cultural connotation, the development of city brand characteristics; Strengthen the service strategy, to meet consumer demand; The implementation of scientific management, strengthen the risk early warning, etc.