Research On Financing Risk Of W Real Estate Enterprise Based On AHP

With the expansion of the scale of real estate enterprises in the previous decade or so,their development process has accelerated,and the state began to strengthen macrocontrol of real estate enterprises.So the industry has entered a market cooling period after the rapid expansion in the early period.Under the dual pressure of economic transformation and policy adjustment,the real estate sector continues to play an important role in the development of China’s market economy,but is more sensitive to the complex market environment and domestic policy adjustments.and the long capital turnover cycle and a high degree of dependence on a large amount of financial support,the asset-liability ratio is also much higher than other industries,these factors make the real estate enterprise These factors make real estate enterprises’ financing risky,and real estate enterprises’ "mines" are gradually heard.In the complex and changing economic environment,in order to maintain the stable and sustainable development of enterprises and the healthy development of the industry,real estate enterprises should take the prevention and control of financing risks as an important issue in the development of enterprises.In the above context,the study of financing risks of real estate enterprises is extremely important.Although W is the head of the real estate industry,it also has certain financing risks,and the bankruptcy of Evergrande,which was also the head of the real estate industry,has sounded the alarm for real estate enterprises to pay more attention.W enterprises have higher financing cost rate and more dispersed equity,so the financing risk of enterprises can be further optimized and reduced.By sorting out the theories related to financing risk,combining the financing sources,financing structure and current situation of financing risk of W company,the financial indexes related to financing of W company from 2016 to 2020 are selected and analyzed,and finally the hierarchical structure model is constructed and the evaluation results are obtained by hierarchical analysis and fuzzy comprehensive evaluation method for its risk degree,and according to the weight results and the evaluation targeted Based on the results of weighting and evaluation,we propose rationalization measures for the problems that have a greater impact on financing risks,hoping to provide some reference for other real estate enterprises with similar problems.This paper hopes to broaden the identification and evaluation of financing risks and new ideas of financing risk control for similar real estate enterprises based on the existing research on real estate financing risks.This paper is divided into six parts: the first part is the introduction;The second part is the definition and theoretical basis of the concepts related to real estate financing risk;The third part is the analysis of the financing status of W real estate company;the fourth part is the analysis of W real estate enterprise financing risks under AHP;the fifth part is the optimization measures of W enterprise risk control;the sixth part is the conclusion and outlook.