Research On The Influence Of Absorptive Capacity On The Competitive Advantage Of Traditional Automobile Enterprises In Transition Period

After more than 70 years of hard work,Chinese automobile enterprises have built the world’s largest automobile industry system with a complete range of categories.However,through the study of the global automobile industry,we can found that the pollution brought by the automobile industry also threatens the survival of the global human beings.At the same time,with the automotive industry to electric,intelligent transformation.The traditional concept of automobile production management no longer meet the needs of constructing competitive advantage in the complex competitive environment.Under the trend of global greening,Chinese automobile enterprises are seeking positive transformation.Applying the concept of environmental protection and sustainable development strategy to every link of the automobile supply chain has become the top priority in the development of China’s automobile industry.It is imperative to improve the stability of supply chain and strengthen the integration of automobile green supply chain.Green supply chain integration is to integrate environmental ideas and knowledge in the process of implementing supply chain integration.If a supply chain enterprise has absorptive capacity,it will have the opportunity to acquire scarce knowledge and resources and form the foundation of dynamic capability.Thirdly,the integration of green supply chain can promote the flow of green information,resource integration and reconfiguration among the members of the enterprise supply chain,so as to improve the supply chain management ability,alleviate environmental pollution and make the best use of resources,and enhance the competitive advantage of enterprises.Therefore,absorptive capacity,as the first step in the path of action,becomes the basis for the formation of competitive advantages of enterprises.However,at present,the research on the effect of absorptive capacity on competitive advantage is not thorough enough.A few scholars have analyzed the relationship between absorptive capacity and enterprise competitive advantage from a theoretical perspective,but few scholars have studied the impact of absorptive capacity and green supply chain integration on enterprise competitive advantage from an empirical perspective.In this study,the whole vehicle manufacturing enterprises and auto parts manufacturing enterprises are selected as the research objects.Based on the natural resource base view and absorptive capacity theory of enterprises,the theoretical model among absorptive capacity,green supply chain integration and enterprise competitive advantage is proposed.Define the absorptive capacity,green supply chain integration,definition and dimension of competitive advantage,through the research method of maturity scale amended and improved,in the form of questionnaire to collect data,through SPSS22.0 and AMOS22.0 research hypotheses for the inspection,the following conclusions: first,the absorption capacity for organizations to build competitive advantage.The stronger the absorption capacity,the more obvious the competitiveness of the enterprise;Secondly,when enterprises cultivate the integration ability of green supply chain,they can coordinate and integrate new and existing useful knowledge from internal and external through absorption capacity.In this process,the integration of green supply chain plays an important intermediary role in the absorption capacity and competitive advantage of enterprises.Thirdly,all dimensions of green supply chain integration have a positive impact on competitive advantage,among which the relationship between green internal integration and competitive advantage is the closest.This paper discusses the relationship between absorptive capacity,green supply chain integration and enterprise competitive advantage.Firstly,the formation mechanism of Chinese automobile enterprises’ competitive advantage during the transformation period is studied in depth,and the mechanism of absorptive capacity in the formation process of Chinese automobile enterprises’ competitive advantage is clarified.The research results expand the absorptive capacity theory.Secondly,it reveals the specific path that green supply chain integration plays an effective role between absorptive capacity and organizational competitive advantage.In addition,from the perspective of practical significance,the conclusion of this paper provides guidance for Chinese automobile enterprises to carry out green transformation.In order to cope with the current high pressure of the environment,the automobile industry can gain competitive advantages by improving absorptive capacity and integrating green supply chain.