Research On The Development Strategy For Jingdu Securities Company

With the introduction of a number of macro-control policies in my country,coupled with the impact of the epidemic,the real estate industry has experienced a period of rapid growth,and the growth momentum has gradually slowed down.Nowadays,the real estate industry continues to decline,and large real estate companies are also actively exploring new business growth points.Many small and medium-sized real estate companies are facing huge challenges.The real estate industry is a capital-intensive industry,with high capital pressure and low market activity,which have greatly impacted small and medium-sized real estate enterprises.New development opportunities,seeking vitality in the crisis.Although the real estate industry has encountered a cold winter,the market demand still exists,and with the continuous improvement of people’s living standards,there is still huge room for development in the housing market in the future.Based on this background,this paper takes Kyoto real estate development company as the research object,and conducts in-depth research on regional small and medium real estate companies.The main business of Kyoto Real Estate Development Company is real estate development and property management.Relying on the Hunchun market,the project is mainly positioned at the middle and low end.Although the company was established relatively late and is still in the initial stage of the company,its operating projects have entered the market,accumulated complete project development experience,and its market positioning is in line with the characteristics of regional economic development,with large potential consumers and market prospects.However,with the company’s growth and development,the existing problems have gradually emerged,such as weak financing ability,product standardization design has not been established,single sales means,too narrow sales channels,and insufficient human resource management.These problems have seriously hindered the long-term development of the company.In the current downturn in the real estate industry,the company must seize new growth points in the market,extend to the upstream and downstream of the industry chain,deploy business segments in advance,give full play to its own advantages,and obtain more market development opportunities.This paper takes the current operating status of the Kyoto Real Estate Development Company as the research background,uses the theoretical knowledge of strategic management,studies the company’s development strategy,and uses the SWOT analysis to sort out and summarize the superior resources of the Kyoto Real Estate Development Company,and list the possible options in the form of a matrix.Strategy.Combined with the actual development of the Kyoto Real Estate Company,it is concluded that SO strategy is suitable to be adopted,and the business sector can be expanded to meet the market demand with the help of market development opportunities.Based on the results of the internal and external environment and SWOT analysis of Kyoto Real Estate Development Company,this paper proposes the following development strategies for the company: firstly,to locate the mid-to-low end and develop commercial residential projects that are just in demand;secondly,to develop the rental housing market;thirdly,to actively extend to the property sector.At the same time,combined with the above suggestions,three safeguards are put forward to strengthen the company’s management level,strengthen human resource guarantees,and improve financing capabilities,so as to help the company’s development strategy to be effectively implemented.