Research On The Development Strategy Of Dalian Haicheng Group Commercial Real Estate Company

In recent years, China’s real estate industry, more and more active, the vast majority of the country’s housing prices continued to soar, making the real estate market is currently very active. As an important pillar of our national economy industries, the development of the real estate industry to some extent, in promoting faster into the country to urbanization. As a result, the country embarked on the real estate industry’s macro-control, and developed a number of policies and measures to regulate and strengthen the healthy development of the industry. Meanwhile, in this changing industry environment, the development of this industry is also facing great pressure and intense competition. Therefore, Dalian Conch Group, the commercial real estate company, a proper, scientific and feasible development strategy is its ability to successfully develop and continue to guarantee the survival and growth.Dalian Conch Group, the commercial real estate company since its inception, is facing intense environment of the real estate development, along with the introduction of our real estate market-related regulatory measures and policies, in a step-by-step development and growth, but which also appeared many of the problems and the bottleneck, which requires the development strategy in the background before, a closer look at the company’s future will be how to develop the real estate market, in what form of development, the paper is also in this context, the company development strategies in-depth analysis, I hope the company and even the overall development of the real estate industry to provide some help.Theoretical research of this paper is to read and analyze research results of other scholars were ground up by literature review, case studies, combining the characteristics of China’s real estate industry is currently analyzing this paper comparative analysis of the real estate of the real estate industry characteristics and Dalian industry characteristics, analyzes the development environment of Dalian Conch Group commercial real estate companies, such as the SWOT analysis model, the company’s internal and external environment for the development of a detailed analysis, and finally, the article proposed for Dalian Chong Investment Group’s development strategy how to implement and safeguard the company’s future development strategy.