Research On The Promotion And Development Of Tourist Attractions In The Trend Of Cultural And Tourism Integration

In recent years,the pace of the integration of my country’s cultural industry and tourism industry has become faster and faster,and the effect of cultural and tourism integration in major scenic spots has continued to emerge.In 2009,the "Guiding Opinions on Promoting the Combination of Culture and Tourism" jointly issued by the former Ministry of Culture and the National Tourism Administration pointed out that "culture is the soul of tourism,and tourism is the carrier of culture".In 2016,"promoting the integrated development of tourism and culture" was written into the "13th Five-Year Plan".In 2020,my country’s "14th Five-Year Plan" pointed out that it is necessary to vigorously promote the integrated development of culture and tourism.The integrated development of culture and tourism has gradually become an important topic of concern to the country and all sectors of society,and it also faces many problems.Liu Bowen’s Hometown Scenic Area,as a national 5A-level scenic spot,based on the unique Liu Ji cultural resources,has become a typical representative of the integrated development of culture and tourism after years of construction and construction.This paper will take the improvement and development of Liu Bowen’s hometown scenic area in Wenzhou City under the trend of cultural and tourism integration as the research object,summarize the main practices and achievements of the cultural and tourism integration development of Liu Bowen’s hometown scenic area,and conduct in-depth research methods such as questionnaire surveys and interviews.This paper analyzes the current multi-faceted problems in the integrated development of cultural tourism in this comprehensive scenic spot,and puts forward specific countermeasures and suggestions.The thesis is mainly divided into five parts,each of which is as follows:The first part(Chapter 1 and Chapter 2)is the introduction,related concepts and theoretical basis.The first chapter mainly introduces the research background and purpose of the thesis,research significance,research ideas and directions,and research status at home and abroad.The second chapter defines the concept of tourism industry,cultural industry,cultural tourism integration,etc.,and introduces cultural tourism integration,and introduces the theory of industrial integration and the theoretical basis of sustainable development.The second part(the third chapter)is the basic situation of Liu Bowen’s hometown scenic area and the current situation of tourism development.This part introduces the basic situation of Wencheng County,the development of tourism industry,etc.,and analyzes the current situation of the integrated development of culture and tourism in Liu Bowen’s hometown scenic area.The third part(Chapter 4)is about the problems and analysis of the integrated development of culture and tourism in Liu Bowen’s hometown scenic area.This part mainly investigates the tourism development of Liu Bowen’s hometown scenic area through questionnaire survey and interview survey method,and uses analytical tools to analyze the integrated development of scenic spots.It is found that the tourism development of Liu Bowen’s hometown scenic area has insufficient integration of cultural tourism industry and lack of innovation;Cultural products are not systematic,the experience is not high;cultural resources are not protected enough,the development rate is low;the marketing channel is single,the industrial chain is not strong;the cultural and tourism talents are seriously lacking,and the specialization is not strong.The fourth part(chapter five)is the countermeasures and suggestions for the integrated development of culture and tourism in Liu Bowen’s hometown scenic area.This part proposes to expand and upgrade the basic capacity to promote the deep integration of the cultural tourism industry;strengthen the development of cultural tourism products to comprehensively enhance the in-depth experience of tourists;focus on the decoding of traditional culture,vigorously improve the level of protection and development;optimize and integrate marketing operations to effectively expand the cultural tourism brand influence;Implement comprehensive safeguard measures to effectively break the bottleneck of integrated development and start to promote the integrated development of cultural tourism in scenic spots,providing new momentum and new direction for the high-quality development of Wencheng tourism.The fifth part(Chapter 6)mainly includes two parts: the research conclusion,deficiency and prospect.It is concluded that the scenic spot in Liu Bowen’s hometown is rich in cultural tourism resources and fully meets the conditions for the integrated development of cultural tourism.However,there are still many problems,and many constructive suggestions are put forward in combination with the actual situation.This paper has shortcomings such as insufficient theoretical application,and it is urgent to strengthen theoretical study and conduct in-depth research and discussion.