Research On The Promotion And Development Of The Kaifeng Pagoda Park Scenic Area

At present,with the rapid and mature development of tourism,Chinese tourism isbecoming more and more prominent in the national economy,which not only promotes the economic development of our country,but also improves the quality of national life,and makes more people pursue this kind of tourism experience that has rich spirit and strong cultural atmosphere.Therefore,cultural tourism is welcomed by people greatly.More and more tourist scenics pay more attention to the development of cultural tourism products,to adapt to the changing market and satisfy the needs of tourists.Culture is the soul of the tourism industry.On one hand,it makes tourism more vitality,and on the other hand,it is also a potential tourism product.The critical problem that needs to be solved in the development of tourism industry is to pay attention to the in-depth research of cultural resources,to excavate and develop tourism projects and products that have cultural connotation.Based on the research of cultural tourism and related fields at home and abroad,this paper uses the theory of sustainable development,tourism life cycle,symbol,"Big Tourism",tourism system,tourism anthropology,brand and the theory of brand.Take the Iron Tower Park as the studying case,by means of reading relevant literature,field surveys of the scenic,questionnaire survey and interviews and so on,the history of the park,tourism resources,the present situation of tourism development,existing problems are seriously elaborated and analyzed.Then,according to these problems,point out that the scenic spots should pay more attention to the development of resources,use leisure to drive sightseeing;strengthen publicity,improve the value by using brand,improve the cultural taste of the scenic area,arouse people's feelings by wonderful experience;further improve the auxiliary facilities of the scenic spots,strengthen the recognition and identification of the scenic spots with high quality service;strengthen the construction of the tourism environment,improve the participation of the residents;improve the government guidance and support,and strengthen the talents,technology and management's system.Through these development measures,we will finally achieve sustainable development of scenic spots.This study provides a theoretical basis for the development of the park,and provides reference for other similar scenic spots' promotion.