Research On The Regulation Of Super Network Platform Abusing Market Dominant Position In China

With the continuous evolution of the digital process,breakthroughs in the application of cloud computing,mobile Internet,artificial intelligence,blockchain,5g and other digital technologies have pushed the digital civilization to a new level and set off a magnificent wave of digital revolution.With the help of the east wind of the development of digital civilization,the large-scale,wide-ranging and high-volume super network platform represented by Alibaba emerged as the times require,becoming the backbone in the Internet field,bringing new experiences,new dividends and new opportunities,and promoting the reform and transformation of China’s social economy.However,at the same time,by virtue of its dominant position in the Internet industry market,the super network platform has grown savagely and expanded disorderly,and its market position has been consolidated through the implementation of big data maturation,"one out of two" and other abuses of its dominant position,which have affected the healthy development of the digital economy.Regulating the abuse of its dominant position by the super network platform has become the only way to maintain the healthy and orderly development of the market economy.At present,the definition method and regulation means of the abuse of market dominance by traditional industries are not fully applicable to the super network platform.This paper defines the market dominance through empirical analysis and summarizes the experience path applicable to the regulation of China’s super network platform through case analysis at home and abroad,so as to provide new ideas and new directions for the rational regulation of the abuse of market dominance by super network platforms,which has important theoretical and practical significance.Firstly,it combs the literature on the concept and regulatory experience of the abuse of market dominance by super network platforms,and reviews the relevant theories.Secondly,based on the new empirical industrial organization theory,this paper measures the market power of super network platform and Internet industry,and comes to the conclusion that there is market monopoly power between super network platforms,which provides a basis for the definition of market dominance of super network platforms in China.On this basis,this paper analyzes the specific behavior and negative impact of China’s super network platform abusing the market dominant position.At the same time,based on the above theoretical basis,this paper analyzes the domestic hot case such as Alibaba’s "one out of two" case and the international classic cases such as Facebook and Google abusing the market dominant position case,and summarizes the experience and enlightenment.Finally,in order to further promote the standardized development of super network platform and maintain the fair competition order and competitive vitality of Internet market,based on the empirical analysis results and case experience,this paper puts forward the improvement path of clarifying the modest and prudent regulation principle,perfecting the identification system of abuse of market dominant position and creating a good anti-monopoly legal environment.