| At present,the economic new normal is an important feature of China’s economic development,the healthy development of tendering and bidding industry plays an increasingly important role in creating a fair market competition environment,improving the efficiency and quality of procurement,and protecting the legitimate interests of both bidders.After a long period of rapid development,the tendering agency industry has entered a new stage of more turbulence and openness.As the first to engage in the bidding agency business of domestic enterprises,gansu province,the tender of procuratorial business consulting group also faces policy protection gradually lose,proxy threshold gradually disappear,the continuous impact of alternatives and emerging technologies,market competition pressure increases threat,combined with the enterprise internal business overlap,such factors as the lack of human resource management makes the enterprise in the throes.How to make the group bidding agency business in the market competition to occupy a dominant position,to maintain a leading position,has become an important research subject that the group must face.In this paper,gansu Tendering Consulting Group tendering agency business in the external macro environment,tendering agency industry environment and other aspects,using PEST model,Porter’s five Forces model,CPM matrix and other tools for in-depth analysis,from different perspectives of the enterprise internal environment specific analysis.It generalizes the opportunities and threats of external,internal advantages and disadvantages in the development of group bidding agency business.EFE matrix and IFE matrix were used to assign weights,score and weight scores for internal and external key factors.Use SWOT matrix system to match and analyze internal strengths and weaknesses,external opportunities and threats of the enterprise,and formulate alternative strategies for bidding agency business;The QSPM matrix is used to summarize the alternative strategies and determine that the bidding agency business of Gansu Tendering Consulting Group should adopt "differentiated competition strategy".In view of the "differentiated competition strategy",this paper puts forward implementation measures from three aspects of product,brand and service,carries out strategic guarantee from three aspects of organizational structure,human resources and technology research and development,and puts forward relevant strategic control and evaluation measures,so as to ensure that the bidding agency business of the group has a competitive advantage. |
